In episode 365, Megan chats to Kristen Bousquet about how food bloggers can successfully work with brands, negotiate win-win contracts and build long-term relationships with their dream company.
Kristen Bousquet is social media expert, a Charlotte-based content creator and influencer coach at Your Soulcialmate with a goal of educating entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through her podcast, community FB group, and coaching programs. She wants creators to learn how to be successful digital business owners while keeping the "soul" in "soulcial media”. In this episode, she shares invaluable information about how to approach brands for sponsored work, the importance of building an organic relationship and what to look out for when negotiating contracts.
Essential steps to take before you consider approaching a brand.
Warm up the brand by engaging with them on social media.
Pick the time to pitch a brand wisely: are you at a peak with your social media engagement?
Write your bio with brand work in mind - explain what you do in 10 words or less.
Why cold-pitching is ineffective.
Use the anti-pitch method.
Building an authentic relationship is the best way to open up the possibility of collaboration.
Make yourself part of the team and other tips to continue building a sustainable relationship.
Connect with Kristen Bousquet
Website) | Instagram)
