In episode 333, Sarah Barnes teaches us how to grow our Instagram and TikTok to more than 70K in an organic and enjoyable way. She explains how she has done this for her own brand, Taming Twins, in 90 days by focusing on what her audience really needed and not trying to win the algorithm.
As a food blogger and a twin mom, Sarah is driven by the question, “What’s for dinner?”. She is inspired to help other busy parents with the answer by providing quick, affordable recipes. Her blog has 8 million views a year and she has been featured in publications such as The Times, The BBC and The Daily Mail. Her success on Instagram and TikTok came after the traffic she got on Pinterest slowed down. She decided to reinvest her time in something that would make a difference in her business again. In this episode, she explains the strategy she used to succeed on these platforms in a short amount of time and without having to ‘play the algorithm’, which made it an enjoyable, meaningful experience for her and her followers.
Shift what you can do to win the algorithm to how you can truly help your audience.
Engage your audience directly to find out what they’re struggling with.
Create accessible reels that provide a solution.
Consider the pace of the video - what keeps people’s attention?
Think of short videos as something between inspiration and entertainment.
Follow up on the expectations of your followers and ask yourself if it aligns with business growth.
Connect with Sarah Barnes
Website) | Instagram)
