In episode 326, Monica Davis, creator of The Hidden Veggies, teaches us how to use our niche to rapidly grow our email list, keep them engaged and make them feel valued. This will improve our email subscriber open rate and link click-through rate by making them excited about new recipes on our site.
With over 22 years experience being vegan, Monica specializes in vegan comfort food and basics sharing her recipes for vegan cheese, butter and popular dishes on her blog, The Hidden Veggies. Applying in-depth knowledge of her niche, she has used an exciting method to gain new subscribers to her email list and keep them engaged with her content. In this episode she shares tips on how to apply the same method to your own business.
To grow your email subscribers, decide what kind of people visit your site.
Encourage visitors to your blog to subscribe to your mailing list by offering a resource that solves a problem they have.
Offer opt-ins that are specific to the main pillars of your content.
If your free content is really good, people will be more likely to pay for other resources.
Delay your subscriber pop-up to give visitors time to explore your site first.
Create your email list around what you want to sell in the future.
An engaged mailing list will direct traffic to your site.
It will increase viewing time and pages per session.
Connect with Monica Davis
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