In episode 320, Megan chats with Izzah Cheema, founder of Tea for Turmeric, the largest Pakistani food blog, about why creating more content for your blog does not necessarily lead to growth.
Izzah specializes in Pakistani recipes and with less than a 100 recipes on her site, she has over 350 thousand page views a month or about 2 million views a year. In this episode, she explains why posting lots of recipes regularly is not necessarily a wise growth strategy and why curating content specifically for your audience, helping them solve their problems, will get you much further.
Are you producing content that you will NOT be ranked for?
Build unshakable EAT (Expertise, Authoritativeness, Trust).
Treat each blog post with extra care to improve EAT.
Provide a solution to a specific problem in your market to rank more easily.
Do the work nobody else wants to do (which food solutions or information have not been written about yet?)
Roundups is a smart way to market what you already have instead of writing new content.
