Having a sustainable blog and business is so important right now! Laurie from Cook It Media joins us in the episode to help us figure out ways to stay relevant and sustainable. - Laurie defines what is required to be a successful blogger now and what the future holds. - Strategy is so important and understanding your brand story is crucial. - How influencers can better understand and grow their target audience. - Advice for influencers on how to build a solid content strategy.