Prepear is a connected recipe platform for food bloggers to diversify their revenue streams while giving users the best digital recipe experience. Natalie and Russ saw the need for a platform where food bloggers have more control over revenue. - Benefits to food bloggers: recipe card metadata testing can potentially help standing with Google and it can be an additional revenue stream. - Benefits to users: ability to compile recipes from different bloggers and recipes that aren't bogged down with ads.