Loonshots: How Lunatic, Moonshot Ideas Become Real and Change the World (#222)
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It’s not easy for huge, breakthrough ideas — the kind that truly change the world — to see the light of day. Here, physicist, entrepreneur and author Safi Bahcall talks in detail about the creativity and determination required, plus the obstacles to overcome, and cites fascinating examples including James Bond, Lipitor, Apple, Airbnb and others.