R chan, there is a documentary that R I R N, I were texting about. Did you see IT? IT was called Martha. IT was on netflix. IT was about martis.
I haven't seen IT, but I don't know really .
anything about great. This is so great because martis .
was a beast. I really could not tell you five things about my so like he kind of the first influences like a celebrity influence or who then started a launching products. What's the story?
Mart sur was a killer. SHE was a total shark. SHE was way shark here, if you only know her as her put together image of like this, like housewife who cooks everything I want to say is going to blow your mind because he was a total shark.
So how to give you a bit of her background? So basically, she's a born, raised up in the east coast. SHE goes to columbia university while she's going to school. SHE becomes a model because he was a .
cute woman when he was Young. Yeah, yeah. wow.
SHE was fantastic. yeah. Woman, yeah. go. Martha. SHE gets married at a Young, aged like one thousand hundred and twenty years old, but graduates columba and her father and law helps her get a job as a stock broker.
And by the way, he studied the architectural like history, or something like that at columbia. Now they to do with stocks. And so at the age of twenty four, twenty five, you get this job. And you're probably wondering, how on earth did marter steer become a stock broken?
Well.
I am wondering when her father in law, first matter, he was, like, you have this like IT factor. Like, you are so charming, you are so put together because he had this vibe at a very Young age and her chinese like SHE dressed IT fantastically SHE was very charismatic SHE was clearly drivers and hardworking. And the small like ten person Operation that was a stock broking uh broke age, they needed a saleswoman, uh, a sales person.
And I was all men at the time. I think this was in the sixties, was all dudes. IT was a very male dominated industry. But SHE comes into this interview and eventually works there.
And they comment on how heard she's dss like perfectly, like so perfectly that you're sort of intimidated when you first meet her because she's like perfectly put together but then she's like, really charming and warm and you're like, oh, I I like you and so SHE starts like as a sales person basically at the stock of working at with with clients and getting them to like trust them and things like that. And SHE kills IT. And so listen to this.
At the age of twenty six, according this documentary, SHE said he was making one hundred and thirty five thousand dollars a year, which equivalent today is a million dollars year at the age twenty six as a stock proper. Pretty crazy that he went from a model to a stock broker in that short among the time. And he kills IT.
And he does if feel like six or seven years, like it's like a legitimate career for her. And SHE suggests that one of her clients by the stock that was like a dollar, and I went to like ten box, so killed IT. Then they bought a bit more and IT goes something huge.
Like to fifty was like this massive stock. And that made these clients all this money. But then the fifty dollars stock goes right back down to like eight or ten box.
And so technically, her client had still made a bunch of money. But that roller cost ride of like making a little bit of money and making a tony money than losing a tony money IT like left her kind of destroy. And so SHE bail because of that, like journey.
And so SHE quit. And so in the when she's like thirty years old, there are late twenty is SHE moves out. Actually where i'm living now, we support connect cut.
She's like, you know, I want to have a kid. I want to like, try this housewife life, whatever, and do this thing. And SHE moves out here, and he sits around for a very short amount of time.
And she's like, I gotto do something like, I can just sit here and so they buy this, like, kind of shady house, but SHE like, totally turns around and really does the whole thing all by ourself. SHE paints IT SHE build a beautiful garden. You learned how to raise cogolludo and chickens and like, plant her own garden and like creates this amazing, like a state out in west or connecting ate, which now it's fancy back then.
IT wasn't particularly fancy. So eventually SHE gets really into this. And she's like, you know, I kind of like this housewife life.
What if I started hosting some dinner parties, and SHE creates lavish, amazing dinner parties, and eventually all these rich guys who come are like, hey, do you wanted? Like, cater my party. And so that's what he starts doing. And so SHE builds a business as a cator that he said made her a millionaire.
He's take a quick break. I want to talk to the marketers out there. We all know that marketers have never been so spread.
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And her whole stick back then for this catering business. Why he goes, i'm going to make everything by scratch. So we're we're connect cate.
We're about an hour and ten minutes from new york city. At this time, people start realizing that he could actually Operate unlike three or four hours of sleep. So SHE would go to like eating the littering business.
By the way, it's like that's like the hardest thing on it's brutal. It's a really hard business to pull off. And so he was famous for going to the farmers markets in new york at four A M, getting all over produce, and then going in the morning and baking all of her food.
So her famous saying, as her car business was basically, I make everything from scratch. And not only this is just makes stuff from scratch. One time you saw this pressure that like was doing a recreation of, like the pilgrims thanksgiving, and there was like a basket of fruit that was like, overflowing.
And he was like, that's what i'm going to do. And so he was famous for creating these like shark re boards of like overflowing meets and fruits. And SHE says something that was actually really inspiring. SHE was like, I wanted to turn this into experience. And like, I wanted to make this like fruit borges.
Like, that sounds trivial, but that was my art, and I was going to make like these baskets or through overflow at shuberts to show that this tables were like generosity, like cat, like you don't, like an abundance and all the stuff. And it's a massive hit. SHE built us into a big business to the point where a few years in SHE goes and SHE cares.
A I think I was like penguin publishing or something like that, like one of these publishers party SHE cater IT. And it's a really big guilty, you know, she's doing like the met a all these museum and art museum of new oran. This is a good big deal that you doing this catering company or this, uh, publishing company and they start talking to her.
They're like, did you are amazing? Do you want to write a cookbook for us? And so he does.
And IT takes her like a few years, like three or four years, because SHE super hands on on my writing this book. And they were like, hey, so where what you do is cookbook. Just put IT about the recipe is a black, White photos.
And he was nobody. And SHE goes, not a chance. We're doing colored photos and we're actually to do like five hundred photos. And I just give me the budget i'll ahead and i'm going to like hired a photographer friend and were going to go and like organized all these photos and take at least of blades h photos at my house that I made because we're going to make this like the mark of steel cookbook where at the time typically have just been recipe SHE was like we're going to add in about like my lifestyle we're going to have these photos one of the photos, this is like her kitchen look out lavish that is like.
what do you see the most full kitchen ever seen? There's literally nine thousand pots and fans hanging and other and then she's surround she's like for kitchen looks like a shark uti board that looks like an overflowing secretary board but he is one of SHE is like a peace .
alarm in the middle and that's like the her whole stick, uh, basically SHE SHE says this she's like, i'm gonna sell perfection because he was he was a perfection SHE was actually a pain in the ash to work for.
And the first book was called entertaining and that was about like, entertaining.
yes, basically, yeah like creating an atmosphere of like warmth and things like that. And IT was a massive hit. It's sold six hundred fifty thousand copies. What what do you think you.
gray, is the new market start. Just put out what nick rys doing with the two hour cocktail party. I think he's just a he's just a Young month start right now.
Yeah, well, and he was like one of the early influences because this was in the eighties. This is what like mass media is really becoming a thing, and it's a massive hit. And so like these women buy these books because it's not just about cooking, it's about like being Better, being aspirational, like perfecting a craft.
And SHE sold the shit out of this lifestyle, and I was her lifestyle. And SHE basically said in the documentary, SHE was like, I had visions early on of creating this marthe's r media company all about me because i'm great like I am what like she's like. He was very confident about .
that opening up the business like my to media company. It's about me neck page because I am great next page but SHE I did he was so .
like there's a lot of bad stuff that has gone on like basically her husband eats on her SHE cheats on her husband her daughters like do SHE was a cold mom of people complain working for her. They like, do SHE is just a fuck as well and SHE looks like throughout the documentary they get her on camera being rude to her employees and so yeah, she's like a perfection's and SHE SHE SHE was like, i'm not i'm not sorry for that. I'm a perfectionist all .
through the business side. So he does the cook book cook books .
to hit massive hit. And eventually one thing leads to another where k mark, which was just like k bk today back then, I was like, you know, lower lower status store SHE partners with them to create like a line of betting when people are like, shocked that they're like, why would this upscale women do this? And I turned out to be a great movie, was really good.
And then SHE partners with time and SHE creates a series of magazines. And she's the editor. The magazine IT goes really well, but he is like, I want to own the sandwich.
And so SHE raises eighty five million dollars and SHE buys the magazine, and three or four years later takes IT public. And I shows the financials of her business. IT was basic, I think was called marthe's r ami media.
Basically, the SHE buys the business, that of my something like three years later takes the public. The in near three is doing one hundred and thirty million dollars a year in nineteen ninety seven, one hundred thirty million dollars in revenue. And it's a behemoth of a business.
So basically they ve got the TV show. They have tons and tons of magazines. They have um uh merchandizing like the cam r deal.
IT just crushes IT and IT goes public and SHE becomes the first ever self made women's uh, billionaire in amErica and just annal ates IT. But then something really bad happens. So basically she's worth like four hundred, five hundred, six hundred million at this point because the stock was going up, down.
Apparently SHE calls her stock broker. She's like, hey, I want you to sell this one stock so SHE sells this one stock and SHE made like thirty grand off of IT. Turns out a lot of people think that I was insider trading.
And so the D O J like interviews her and figures out the whole thing. And just as massive investigation turns out, the charges of its trading are dropped. Like you did not insert trade.
however. So sorry, SHE sold her .
own stock or SHE sold A, A.
A C. And why was that a big al?
And he was a big deal because just a were basically there like n run. And a buch of things like this were happy at the time. And the D O J was like any insider trading, any like corruption, we're going to go, we're going like very hard against office.
And so SHE like some some stock and suspicious. Turns out that the the C O of of the company who stuck, he saw he was in fact corrupt in their life. But you knew him.
What would ve gone on? You knew that this drug wasn't going to pass, you know, the sac, whatever the D. O, J investigates her.
And there were like, you actually, that looks clean. IT looks like you didn't know anything. However, will we interviewed you? You told us some small fact about how you are on a schedule to sell the stock.
Turns out you aren't on a schedule, and so you'd lie to us and so we are gna put you in federal penitentiary for five months for lying not for inside trading but for lying about this like somewhat um not that big video fact and so kinds bullsh kind of not like he did lie but like he had five months in the federal pen attention. Y and she's like fifty years old. And at the time when all this try should happened, that's when we realized that mark, the store is she's kind of bad.
She's bad because there's all these stories where the IT comes out. She's a little rude. It's so for example, her stock broker has assistant who would talk to Martha mostly and like there's examples of like of the stockbroker's assistant being likely he was the mean us person ever.
For example, one time he called and I had to put her on hold and I go back to talk to SHE goes, hey, if you don't change that waiting music, that tacky waiting music, by the next time I call, i'm gonna have you fired and just hung just like hunger, like there's like repeatedly ly like a bunch of stories where he just did. He was not like very kind of people and that kind of swee public opinion of her. SHE goes to jail for five months and IT sucked.
IT sucked for her. IT was not good SHE get out of jail and SHE ends up doing Justin bieber's roast, which again changed public perception of her. Because at this point everyone was like, man, i've kind of fun seeing mark the store kind of downfall because is perfect.
Woman, like effort and a nice like IT brings brings me up to see this year, so perfect. But SHE rose just in bieber and she's just like hilaria SHE talks about how SHE like a uh shank pitches in prison and how SHE like made this shame with just like a piece of a pencil and some bubble gum. And you could do one two at home.
I'll show you how like, like kind of human eyes. There was pretty cool, but heard getting arrested. Destin ate the stock.
So SHE was like on the documentation. SHE was like, I think I would have been worth ten billion dollars. But when I got arrested, my stock went way down. We ended up selling the company for like three hundred million dollars. And IT was kind of like the IT could have been like a great company, but I kind of wasn't. However, throughout this whole thing, this old documentary, Martha, like has shown time and time again she's a bad, bad woman, like in all sense of the word, as in like she's brutal. She's smart, she's conniving.
Fact is only going up in your books. That's all i'm hearing. All i'm hearing is like, let's just summarized. Good looking lady already after a good start, then the goes from a model to sales. Last stock broker.
all right, I make one interesting thing.
That's cool. Two interesting things, you have my attention. Third interesting things, self made in first kind of major or trade.
Wife influencer does the cook book does that her way is ruthless with the details, has has a no nonsense attitude. She's a sticker. These are all, and these are your safe words.
Do like these are all the things that you enjoy. So this is really up your ally. Like, I like, how do you feel about martita right now? Because this sounds like even when she's bad, I just made her more good in your books sora.
I mean, SHE paid the right. So basically you like her husband left her kids that she's got a bad relationship with her children because of the way SHE behaved and SHE, basically she's eighty three now by the way, I didn't t notice how all that SHE was. And like SHE hasn't had a relationship since her husband, her OK.
So SHE paid the Price SHE there's a cost to be the boss, uh, you know and SHE paid IT IT, but he is in fact the boss. So I do have a lot of respect for her. And I also think that there is downed des to achieve what you achieve. But i'm shocky you didn't know that. Did you know any events like how she's like?
Not really. I knew he had like a cook book or was on TV and that SHE sold like stuff to women. That's kind of the extent of what I knew about march the story.
She's great. And so another big takeaway in a rapid peer is how big of a company you could start and have just off the back of one person like IT was a the Martha s. Steward brand. And he was like into that, like a lot of people would be fearful of like having that burden, having that on the your back of like literally a thousand thousand employees and billions of dollars of of value. And SHE was totally into IT, and he loved IT, and I loved those types of personalities, right?
But IT sounds like this company isn't that good in your numbers table here. Uh no by two thousand and one IT says total revenue two hundred and twenty five million, netting come twenty one million um which is a obviously that's good. That's not nothing.
But it's not a ten billion dollar to make you know twenty one many year of of net income. And then IT says from two thousand and three, two thousand and fifteen, which is like three presidents, IT says consecutive annual loss is every year except for one year. So was this really a good business? Or was this actually just a lot of work for nothing?
No, IT was good. I mean, you have to think of a few things. One, you know, IT was making three hundred million dollars a year in revenue, and a lot of IT came from publishing.
And publishing means subscription magazines. So like, that's like pretty good. But then the internet came and just completely like obliterated that industry. I mean, that was like magazines are probably like the worst industry to be in. So like, yeah, there's a lot of what if and the timing was such that he got arrested and also like, you know amazon was created and was created. So yeah, there's a lot of like what .
if but I feel like if he was I think SHE was like thirty years too early. Like I think if he had the internet, SHE could have become a jug knock because that sounds like her talent and her ruthlessness. That combination was going to serve her well.
And I just SHE needed SHE needed a Better medium. If SHE could have just own their own instagram and tiktok channels and built everything off the back of that, I know I think he would have been the number one sort of like women's or mom influence or SHE arguably. Was that any ways of her era? But the market one hundred text.
yeah yeah I mean, and like I think a lot of these like big celebrities, I think I was a blood bit easier to be a big celebrity uh in the eighties, nineties and thousands because there is less of them now anyone with a cell phone can become a celebrity and like six central months um so it's hard to say. But by the way, her businesses her businesses still do like a billion a year in sales.
Okay, got you. A you have something going to know to your typical day of sixty year old marthe's orc. Read IT says she's sixty, but he looks a decade Younger.
S she's been up since four thirty SHE answers for email at five takes a three minute with the six SHE tours her garden at seven as where SHE tours her garden shedrow LED to discover a duck and thirteen duckings in the smiling pool by seven thirty she's ripping up corn gruel for a visiting waterfalls to know what any these words animal an any building a wouldn't rap to help them get in and out of the pool a duck. Okay, she's doing all the stuff for her dog, her TV, who arrives at eight hair makeup at thirty. And then she's ot her TV segment by nine.
Yes, crazy.
I later woke up like ninety minutes ago, and I rolled out of bed, I put on this hat, and then I started equal play. I don't think, I don't think i'm built for this.
SHE is a machine. You know how, like people say, stories that I called trump can only Operate on three hours of sleep. That's like a real thing, by the way.
There is like it's I got the name of IT a thing. She's another person that she's famous ly sleeping three hours night. Art, my friends, I have a new podcast you guys to check out is called content is profit and a toasted by Lewis and fancy.
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Perfect segway. Can I tell you what my best topic was that .
I wanted to talk to about this?
Yeah of empires for sleep. So there's a guy, uh, his blog is iac dtt net. And he wrote this post about sleeplessness ness. And he basically says that there is a set of people that are famous who have the short sleepers genes, a set of genes for where, you know, about four to five hours a night is a full nights rest for them.
He says that, you know, modes are thus satin s market, thatcher, obama, he's like, even my lab lab mate, this guys of a researcher, he's like, have this thing called short sleepers and central. And people thought that short zipper syndrome would be, you sleep less and maybe you're able to Operate that way, but know it's got to be bad for sleep, we know is sort of the best thing for you and resource the brain and the body and all your function. And so these people must be dying Younger and have more disease, right? And it's like, no, actually they dont.
These people just simply have the benefit without the cost. They sleep you they need about three hours less sleep than the rest of us. But they they don't pay the Price in terms of, you know, the health consequences of that. And so he goes on this post and he basically outlines .
that who who are these people, by the way, in this photo so he says.
um you, my favorite families, this family called the Johnson from utah and the Johnsons from utah are a set of researchers. And I think a bunch of them have this sleeping r genetic makeup. And so they've been researching this for a while, and it's about now one percent of people have this thing where you you don't need as much sleep and IT does not seem detrimental to your health or your productivity.
And they've studied, why is this what is that? Is that one gene um is IT done. They've specially like there's four kind of like protein changes that they've noticed, i've variations and the glue mate receptor G R M one blob a blah. So there's these four things and they're y've done some test in my and others where they do like knock out. So they're they will not at one of the genes and they'll see if that makes the the mouse sleep less or like more.
And they can you do that to IT like when you say knock out, does that mean like you're a living being or .
reproduce a living thing?
You could that's how the body works.
You could just like I actually I said that with so much confidence for somebody who has no idea, but I think major you that A T jack, I don't know if you could do. I don't know they're one at the embro or in the living thing, but point is theyve test us in mouse models. Models don't know is applied to human models. So there's some question there, but the the researchers for points out actually you don't usually win mouse model when things that work in mice don't work in humans.
It's because they tried IT and they worked for the first time in mice and then IT IT takes a long time to even try IT in humans and maybe IT won't work is like in this case, we're observing IT actually in humans and that we went back to mice and tried to recreate that those genetic mutations or those the genetic changes. And so this is really exciting. So what he's talking about is like in the same way that we found drugs like olympic, which could modify your appetite IT could change your your need for food in a way that had all these downstream health benefits, right? You change your need for food.
You reduce your need for food. Now you're eat less, obesity goes down. They've seen that IT, you know, helps with things like addiction to alcohol.
There's like all these other things, like things that people are noticing with. That's the olympic case. This guy saying you could do the same with .
sleep like this guy asic, is he the researcher or he just blogging on this?
He's a researcher who is black about this wow IT. And he's basically saying that, like potentially we could create something that does the same thing, that how OEM c reduced your need for food, that we could produce your need for sleep in and make you mirror these people who have this already where they don't suffer the consequences of less sleep. And he's like, you know, you do the math and you're like, if you're saving three or four hours a night of sleep yet you basically, it's like the world's best longing vy trade.
So what most people try to do with longevity is like, if i'm living till eighty, can I lived on ninety of, i'm living 8, can I lived to one hundred, hundred hundred ten? And they're trying to push off the like, that last marginal decade of poor health where you can walk as much you can see as well, you know, if your in pain, all that stuff you can push that back to this would be so that you actually just live Better. Like the days where you're healthy, you have more days, you're awake for more of the time, and it's the equivalent of an extra ten years, but you get the ten years, not at the end, you get IT sort of along the way while you're in your best health of your life.
And that would be the promise of this. And so how exciting is that? I feel like that it's possible that somebody who's going to make an a asymptotic sleep, and it's going to allow us to, instead of meeting eight hours, I can sleep for five and feel just as good as I would on IT.
He says, this is like adding ten more years to your life, and eighty years life span eight hours a day to sleep compared to eighty years, eighty years with four hours asleep, it's ten years. Uh, this is amazing. And on top of that, by the way.
there are people who have to suffer from insomnia and narcolepsy, like there's all these actual like sleep apnea. There's all these things that affect people sleep. Um maybe you could alleviate those along the way, right? Like there's thousands of americans who have those problems. Could you also improve .
those OK first? All this is amazing. It's great. Fine, i'm reading his blog. His writing really great. IT doesn't write like a shock that he's a researcher because he's I think like there's like a quote goes, this is crazy like they don't Normally .
say things like that.
Yeah they don't have persons is usually this .
has profound implications. But the way he's twenty two years old, he's A P H. D student. MIT expLoring brain simulations as alternative path to beneficial AI. And in the past, he skipped out of high school in rural australia, graduate early in his gap year.
He created a one million dollar nonprofit and ran the most viral tech conference of the year that had sam alt men and others come his a self top Mandarin last year. And IT is underground at berkely in two years. Guys, a winner still in. Well.
any owns asic that net good. Like, great down my name. And I .
like with A K this guy .
is great, man. But what I was going to say was, is this i've never I i've heard of, you know that that gene a little bit that you're discussing, but it's just unna that there is some kid with a one with a personal blog and this is the first time that i've ever heard about this is this that's i'm .
saying is fascinating .
but if he if he's just talking about his blog, is this like something that actually has um like why is there not more press or or press releases on this topic that is actually .
right now we IT did. This was the tipping point. You're going to see other people work in on this. You're going to see people talking about this can be misinformation everywhere. It's going be great.
This story is awesome. Just because I like asic and also I would like to do I would like to not sleep. Would you rather be skinny like olympic and that in eat less or be like what time you I could sleep .
only five hours instead of eight and give a shit I would be the fat man on earth not studying. But like that is that is a way Better superpower to need less least to get back three hours of time every day.
That's debate. I think that people will always prefer to be skinny over, uh, sleep.
sleep up. People like dum, that's so dumb. If they, if they prefer to be over, have an extra three hours of life every day.
If the average twenty five years, if you're like look hot or live to nine universes eighty, they're gone to choose hot over sleep every day the week.
Well, this why we don't ask twenty five golds questions. So the brain is not fully formed yet.
This is a great find. His blog, a according to similar web, just shut up to one hundred and twenty five thousand visitors in october. What did he like before?
I was not publish this in november. So that's kind call the, uh, so ben found this and he sent IT to our friends or our friend invested in a company that made G L P one drug and like sold for billions of dollars. And so he sent this to him because he's like, oh, you like you did that early others ic thing before a olympic was like a known thing, like seven years before he invest in this company that was going to work on on that.
And IT paid off in a big way. So he sent IT to him. And that guy was like, I don't know how you found this.
This is the best thing i've read all year. Like i'm so excited about what you just sent me. And IT was such a great example of bend being ben, where ben has, on one side, a really curated feed where he'll fine.
Interesting things like this, I will be he doesn't follow many people but who be following a guy like this asic guy and then he knows who to vote the information to. And it's he's like a he's like fedex, like he doesn't touch the package. Like when I when I get this, I immediately start doing research.
I write notes. I go talk about IT. I'm not passing IT to somebody y's smarter bends like he's like a fish sky. The package comes off to convarted.
He grabs the box, tosses the truck, drives IT to the edges, drops IT off and doesn't ask any question to what's inside. He just knows that's useful for you. I think this is useful for you.
And he just does that all day. I had him like, add me to all these group chats, like, he was always texting people. But I said, you just add me.
I just want to be a part of these. So now I mean, probably like sixty group chats with me, bend and a mutual like acquainted or friend and he's just doing this all day. He's routing packets to each to different people about I think you're into this anything.
That's ridiculous. How is he going to moitie IT? Can he ever monitise this?
Yeah do we modified this phenomenally? This is the secret of bin. He's just tries to be useful and then he'll be like, hey yeah um member, that guy like you met a year ago who you then n didn't talk to ever again oh my god, I thinks I I I think remember that guy who was cool because guess so i've been texting him know we tech daily and he's got this new thing he is taking off and he wants us to invest.
He's not letting anyone else in. And then we invest in is he's incredible how this carma just comes back tenfold for them. And he never asks for anything. He never asks. It's amazing.
He text me a like, a fair bit like, just like solve of this thing. You might like IT like, you know, I on the recipient of some of things, and I I hate taxi. Like, I hate like being at my computer, and like constantly having to go back and forth with ten different people, which is how a lot of people's computers look right now where you're like it's between slack and messages.
You're just like going back and forth and fifteen or twenty people at all times and you're like, what did I do all day today? I just like I just had so I don't like doing IT. Do you fall into that trap? I without the day really like, do I just like texted people all day? Yeah, I like black .
because I like my projects and working, but I don't text much of a very bad texture. And if anyone's out there who's text to me, I really apologize. I probably have not texted you back.
So i'm i'm political ally bad at IT, but is political ally great at IT. And that commodation has really helped. The company is really helped.
Now people don't didn't bypass me altogether. They go to him and he hears my feeling. Sometimes i'm like, great.
I thought I was friends with this person, but now I understand why, because he's just a Better person. He's a Better texture. In fact, he, to him, he was like, I need to make a shirt called.
I reply because, because that's my thing. Do I reply? I say it's pretty easy. And I like you should write, like the modern day, how to win friends and influence people because that's what he does.
He wins friends and influencing people with the most basic, the most basic of things. And I was like, you you couldn't sell a like the thing you do create like tons of value, tens of millions of dollars of value for us. You couldn't even teach people this because you you would say what you do aloud and they'd be like, that was IT. I showed up for the seminar for that um that's basic. It's basic as hell and but that's what he doesn't IT works.
doesn't sane. I think it's funny. I by the, by the way, google asic freeman, very good looking, Young, stylish black dude.
This guys got at all. Those guys got at all. This guy is, if he just becomes an astronaut, he's basically the modern day. James, fine.
like cool glasses in a year. Yeah, give him over. You said, do you .
had a bit of exciting things?
You way we don't judge a book by its cover. So like you, looks, looks do matter. Must be clear. We try not to judge people by their looks first.
But once we take a look at what you do, we've been going to take a look at how you look. And IT either is like a plus one hundred, or is a minus hundred huge. Multiply on my opinion of you and how much i'm gonna remember you. afterwards. I will never forget this guy.
Yeah, like, if he were dorky, look at our be like, yeah, makes sense, tracks out. And then I see what he looks like I would like 啊, right? Uh.
it's .
tough to be like a look at that. By the way, most people, they have an avatar as their twitter profiles because they are goofy looking and the are is Better looking.
making me question and everything like this, a reason I have a cartoon profile picture, right? Look at me. If you are on youtube, look at me.
This is why I have a cartoon profile picture. OK, that's that's the rules. Like when someone quotes you revenue, they would have said proof if they had IT, right? If somebody talks about users, they would have quote a revenue if they had IT Normally, if somebodys got the looks, they're going to put their face as the profile picture. This guy defines all.
all convention. I ask someone what the revenue was recently, and they are like eight figures. If you include the dot zero zero. That's pretty funny. That was pretty good.
So here's the deal. I made most of my money from a newsletter business. He was called the hostel, and there was a daily news letter at scale to millions of describers.
And IT was the greatest business on earth. The problem with IT was that I had cost of forty employees, and only three of them were actually doing any writing. The other employees were growing the newsletter, building up the tech for the platform and selling ads.
And honestly, IT was a huge pain in the buy day's episode is brought to you by beehive. They are a platform that is built exactly for this. If you want to grow your news letter, if you want to monitor the news letter, they do all of the stuff that I had to hire dozens of employees to do. So check IT out, be dot com that's B E E H I I V dot com. Um you want to do another thing.
Yeah, right? I got some cool stuff.
Oh, you got to do this party market whale.
okay. Yeah, this is, this is the billion of the week kill the music.
Seven dollars. cool. L 6 dollars。 So you've heard the story, I think. But can I just explain a little bit of the detail here?
amazing. I D, I read about IT a little bit. Do you even know this person is?
yes. So the was happening what ten days ago or so and the big news was sort or I guess like there's a battle going on, there's republicans versus democrats. Gray, the trump and commute gray, they were supposed to be added, but there was there was an undercard to the paper view.
And so who was the undercard? OK? If trump in caller the main event, then I think the undercard a lot of IT was like, mainstream media is a social media, right? You had like twitter and blogs verses M S N B C.
And what up and they were, they were giving you different narratives are right then so no trump and vans go on your rogan uh kala goes on saturday live and he hopes the view or sixty minutes. So like, you know, these traditional media. So that was one battle that was gone up.
by the way, who would have thought like you seen like steel van being like .
a little mover and say, right, I was saying to say that I think that going on, the evan needs to be part of the national standard for election like I need to know if my presidents is going to be a good hanger or not and I think feels the one who can .
save us there yeah, that was insane.
So under that then you have like the billionaire backer ers. You're got elon on one side. You got more cuban on the other.
And it's like they're going around, they're promoting they're using their money and their voice to do what was the other battles? One of the other battles was polls versus crypt to prediction markets. So the polls are telling a story at the time preelection.
The polls are saying razor thin n margin toss up the swing states too close to call it's a fifty fifty election right now like we don't IT IT is too hard to tell who's going to wait and the prediction markets, which were people betting money, were saying something different. They were saying, sixty five, thirty five, trump got to wait. And there are different things, right, of police.
You know, you go out to ask people, who are you going to vote for? A prediction market is who's going to get the most votes. So they do tell different things, but the reality is still the same, which is that if the polls were accurate that he was a fifty fifty top, it's going to be a razor in margin. Then the betting market shouldn't have such a big spread. There shouldn't be a big favorite verses, uh, uh, uh.
a big underdog. And what was the party market spread? I think I was like seventy five.
twenty five, a little less about IT was about sixty three. Trump, then I ve got to sixty five. And then as the election started, when the news was saying, you, we're still too early, the the odds were just getting and trump s direction they were they they new earlier than then the the exit polls or the the news was want to report about how much of the landslide was gonna jump ed, which IT was? okay. So before IT happened, there was a question of like is the prediction market actually predictive and there were some legitimate skepticism, the process.
the bedding market versus the poll market.
the betting just like even just alone, should we be should we care what Polly market says? And um on one point.
market being the platform debt market.
exactly. And so you the plus side would be to say, well, these are people betting their own money, so skin in the game.
And so if you see a lot more action coming in on one side, that means the sort of the wish of the crowds and the actual free market believes the odds or are this and that might be Better than just the polls where people say they're just saying what are gonna vote for and it's a small sample, but who knows is maybe they are lying. Maybe it's just too small sample to know. Maybe um it's not indicative of there's no skin in the game there.
So on one hand you said skin the me, on the other hand, you would say Polly market never heard of IT banned the U. S. So all the betting action was from international.
So three over three billion dollars bet on the election. None of this was americans because you can use public market in america. Then it's also crypto holders, right? Holy market is a cypher betting things here. I oh, maybe there's a bias crypt to holders are more liberta and may they're going to go more right leaning.
And so it's more so like maybe they .
are voting on what they wish for and not what IT actually is. okay. So there was some some question Marks.
Then there was one more than then the news came on said, you know, we can't trust Polly market because it's manipulated. manipulated. How was manipulated? Because a couple of wales are betting heavily on trump and that swinging the odds. So it's actually this is not what the the crowds think. It's really a couple of whales .
that are influencing this and they saw, and you can see on Polly market.
our I can go on Polly mark right now and look at the top ten bettors and what they are bet on how much volume theyve bet this year and how much their p nl. is.
Are they upper down? So theo four, I think, is the biggest one on the platform, and he has made a profit of twenty two million dollars this year.
So that was that one user, but you can go user by user. And you can see this guy just betting on everything, guys, one huge bed or whatever, rip. So you can go look at anybody, anywhere, any Better.
Pl, on on polymer. So what they found was they were like, hey, there's a couple of bets here that were in the tens of millions on trump, and actually IT all came from the same guy. And what they were thinking was that there's four big accounts that beat twenty eight million. And actually he turns out now after the fact the guy came out instead IT, he had eleven accounts and he he beat forty something million and he forty fifty million and he made um about eighty million dollars of profit. Actually sorry, I don't know is that that amounts, but I know he made he made eighty million dollars profit in the end.
a french guy.
a french guy. So there are, who is this french whale? And the story behind, it's pretty interesting because this guy was a trade is as they can finance he lived in the U. S. At one point, uh, but basically he's like he like i'm trying to .
remain anonymous said but how earth journal person .
is really hard that's a great good count. You you try to figure whose wallet is this. And because cyp to is there's a public pleasure, you can actually trace back and try to find IT. There's a company called chain aly sis, do you know analysis?
I've heard of IT, just like as a headline there.
Basically the the government goes analysis and says we need to know who owns this wallet and they can go and do the forensic analysis of every transaction that while it's done and tries to figure out the root wallet and who owns that wallet. And so that's this like a ten billion dollar 点 company。
Now we have to do a break down of this company. That sounds fun.
Yeah, there are a fascinating company. And so they came out and they do this analysis. Sm, there's like this web of the accounts and like this .
is like all the best set. Like crime and cypher stories are the best stories. And so like, working at the time would be exciting. So I know, but, you know, I mean.
so so they come out and they say, alright, what do? How did you know? Why did you make such a massive bet on trump? And this is where the story gets really interesting.
He says he, he's like, I didn't trust the polls, but I trust polling. What he mean, he goes, I commissioned my own polls, is a french guy who commissions polls in amErica to inform his own bed. And what he did was he paid a polling company and he said, I want you to go and I want you to ask them, but don't ask them who they are.
They are going to vote because that's what polls often what traditional polls .
are you likely to vote if you're going to vote who you like going to vote for? Are you certain of that? Whatever is, is there anything is going to change your mind.
which you to ask, who do? I think they ask IT in a weird way as well. I think they also ask, who do you think your friend is .
going to do? This guy did. This guy was called the neighbor method.
And what he says, he said, ask them who I don't want to. People are indirect. People don't want to reveal their own preferences.
But if you ask them a specific question, which is, who do you expect your neighbor to vote for, they will indirectly revealed their own preferences and what they believe is gonna. And he believed that the neighbor method is a more predictive method. And when he did this, he commissioned this poll, paid a post, paid a major U. S pollster to go do these polls for him, just like you, the dnc and the r nc, we'll pay pollsters to go run their independent polls that they're not reporting to the public.
And um he wanted in the measure this neighbor ffel and what he found was that the results were, quote, mind blowing to the favor of trump IT showed a trump landslide and so he thought, now this is misPriced the media is telling you that this is fifty fifty ways or then but actually my polling is showing that actually is going to be A A major landslide for trump. It's overwhelmingly in favor of trump so now the bet is this Price so he places this huge bet on trump and IT turns out he's correct and his final quote was a public opinion would have been Better prepared if the latest polls had measured using the neighbor effect and um he specifically didn't just bet on the overall Victory. He bet on specific swing states where he thought this people think the state is closer than it's actually gonna be. It's gonna more in favorite trump using this neighbor method, which is just insane. Um of course the .
we like two words .
on sure.
Fuck and abe, first of all, what I respect about this is everything go, I don't respect everything, but I don't love, I don't love gambling like this. But people who have conviction on so like they do their own analysis and they're like, no, this is the or even all the quote, smart people or everyone is the the establishment is saying this. But I I did my own research and then that he did the big part, which is he bet thirty million dollars or whatever of his own money. I think that is like those type of people fascinate me because that takes so much .
conviction yeah exactly. This is I mean the guts that the brains and the guts, right? And that's how I think the theme of the year is like you see someone like elan who basically swings the election, who catches a rocket and, you know, catches a rocket with some chopsticks, is work on self driving cars helped profound OpenAI, which is changing the world.
The guys just like firing on all cylinders. And it's like, why? What is what is different about this guy? And it's the combination of the brain, the balls, right? Like there are other people as Martin E.
I. mask. There are the people who have know the risk taking, you know, got to us. But the combination is rare. And then you add on top of that, the willingness to you absolutely work to the bone as well, right then and then you add on top of that.
like sacrifice their own life .
yeah you so here you know top point one percent in like five things and then it's like, oh, if you just multiple point one percent times five times over and over again, you end up with like one in ten million, which is like, oh, that's actually the ratio we do have one year out of the entire human population.
I think was impressive. I was like, just a timer. You can sing, dance and act and you're falling. You know, want to be super bad. The I just really he stepped .
IT up is Polly market .
onna sustain after this? Of course not right.
okay. So i've been a big polymer. I was using Polly market before they ban IT like you way back in the day.
You're a little of .
yeah but I think a lot of people are I O K.
I think much money have you in a you first.
by the way, you call this gambling. I don't believe that this is gambling by well, like for example, you own stock. Do you believe that your gambling gambling you when you buy a stock?
I guess what .
what are you doing when you buy a stock.
right? Like yeah you are I guess um I guess you'd have to say that there's it's not as binary, but there is levels like it's it's a scale. So but yeah, you are just like if you buy more .
and I IT exists on a spectrum.
yes, so so like .
you know the with a stock, the chair, the the old fashioned way of looking at i'm not i'm not damming and buying a piece of ownership in a company that produces goods in frica as yeah are I cool nobody really in practice treat that like that. Meaning you're not sitting there like know you you're not sitting there waiting for David ends.
You're you're not trying to own this piece of this company because you think it's going to exit at a later day when it's a public stocks rating, right? Like you're basically saying, I believe that you know the future earnings of this company are going to be x and that that's why owning this is good because the the share Price is going to go because the earnings is are going to go up and they maybe going to go up. And a faster rate in the current Price of the earth rent Price of the stock indicate that's what you you're supposed to buy, right? You must buy buy a something that you think is gona you appreciate over time.
I think that Polly market has the ability to do that in a bunch of interesting ways. So first, there are the other speculation, flash bedding, gambling type of use cases. So speculating on Prices of things, speculating on sports game, sports outcomes of games like sports feedings, obviously huge deal.
So there's those use cases. There is an interesting thing. So i'm guessing you didn't read vitalities blog recently about about this. That's an .
accurate guess fatalist .
who's the creative a theory or a grape ilog post one of my favorite entrepreneurs and thinkers .
on the planet. So the last post is called, I guess, from prediction markets in to finance.
info finance. So he's a he's like, you know, I have written a lot and I have supported Polly market and many of you who know me might be surprised by this because that is the notorious ally. Like not into the like crypt to casino side of of life, like he's not Price based on trying to get rich as as like his primary motivation is kind of like a prod is a purse.
And so like IT be like wire. Why do you care so much about this? Like prediction markets as people gambling, who cares? And he's like because I don't see IT as that.
I actually think that there's another category here that's overlooked and it's called in info finance, information finance and he gives some example. So he's like Polly. Market was two things at once because on one hand, it's a betting site for the few people that want to bet in gamble.
But for the rest of us, we could look at how the gambling ers are bedding. And that would for them, as served as a news site. IT was like, oh, wow, trump is doing Better. Trump is improve IT in the same way that the polls are supposed to be part of the news. The partition markets are actually Better news information.
So IT was information finance, like that's the first level, which was even if you're not participating in the betting trying to make a book, IT is very useful that other people are doing that because it's a new it's another source of information, he said. I should not be the only sort of information, but this be a talks about the elections in venezuela. Like, you know, basically he was watching how people were protesting how he was getting manipulated in blab law.
Polly marker, was that actually a very useful source of information for him and understanding what was going on? And then as well I love from an information point of view, I was then he's like, okay, what's the other use case he's like so imagine a company so like, you know, I know if you saw like tripoli or starbucks, uh, like starbucks, just hire the tripoli C E O. Did you see that?
Yeah he um the headlines is that he's working from home. You know he's making everyone else go back to work right?
Yeah he's a private getting in the out but like this guys kind of famous for like he trimmed them in you, he cuts costs and he like he always improves some margins.
I said this guy is known for and so the amazing thing is that guy he's he's that guy and so like he's him when he comes to markets because when he switched teams, they paid him a bunch of money and like, wow, what a huge stock package for A C years in one hundred million dollars, what whatever the number was but the stock jumped like twenty billion dollars something like like i'm making up numbers six. I didn't play to talk about this but like the stock jumped in a disproportionate way based on just the news that this guy was coming over. And so like there was a great trade for them to overpay this guy, this talent because I immediately improve the the overall value, the company, just the news of him joining.
And so vital c actually was like just like there's today, we're looking at these as prediction mark. You could actually use this as a decision market, meaning a company or a group of people could set could basically in the way that that I feel paid for a private poll to get information, you could actually set up a prediction market and say, are a decision market and say, should we hire the C E. O? Or what will the that should be? What will the share Price be in six months if we hire brian nichols? And if the share Price expectation is really high, IT tells you in advance without having to hire him yet, what the market reaction is gonna be to making this decision make sense.
So you actually create decision markets, and he would be worth basically paying to paying participants to go pick aside and make a bet in order to gather information that will help you make a Better decision about what you're gone to do. And so he's like that there's um you can actually improve judgment if you were to if you were to make this decision. And so I thought I was pretty interesting.
And he talks about, he goes through you how this might, how info finance might affect all these other things. So for example, scientific peer review. So right now in science, you submitted a paper and he, there's something called the replication crisis, which is that famous results that end up being, you know, go into books and in the news or whatever, then they can be reproduce.
The study can't be reproduced. It's like, is that even think the definition of good scientists that it's a reproductive experiment, but that's not happening and in fact, not really a big incentive to go reproduce this because the incentive is come out with a new finding. You get published, you get the Gloria, you get the funding for your lab, spending your resources to reproduce IT.
Uh, somebody else is science. Somebody else is big news. It's not really good use of time. And he talks about how prediction markets could actually create incentives for people to go and try to reproduce these studies because you could have people betting on if this is reproduced or not. And so you will be able about the profit off of knowing that this this is going to be reproduce or not. So this is pretty interesting to see how that might be applied .
all these other ways. I haven't read this other than what you just told me. And skinning IT here first. This is like an amazing a post I need to go read.
Second, if you go to his blog, if you go to IT like his other post, he's publishes like a in depth post, like every days. How amazing is this that we have access to a genius like this who just like shares his thoughts. And by the way, they're like, if you read just the headlines and then in click the articles, they are not just like half as bad. These are like in deep things that is publishing a shit time. How special of an era are do we have or we can like go and just read his thoughts that you get .
access to this yeah and the beautiful thing about his stuff, which is I think hard to cause you know, I was thinking about this with podcast. It's amazing now that there's podcast with you like when we started this, I felt like there was a slight difference re in the business podcast space because we were not just journalist nor were really like never husbands. We had like done IT.
We had started many companies final and we were sold companies. We have done real things. And so that was kind of like A H interesting oh, what if you actually had a podcast from from entrepreneurs who are actually like more successful than the average pockets?
I say I think you're looking at the term for .
us by us we who booted yeah but now you have all in you have now you get to see billionaire and has a pod test you know suck is going on podcasts ers like who doesn't have a pod test at this point, right? And I think that's really cool.
In the same thing happening in sports athlete, current athletes, past athletes, now have sports podcast, where before the only sports posses you get IT was like, you know, hard core fan and in his bed, mom basement, you know, ranting about his team or, you know, a journalist. And now you have this like the third thing. And the third thing is like somebody who's actually been there and done that, who gives their project.
Not saying it's always Better, but like it's interesting that that's not to but the problem with something like to say all in other podds like that, you have to always pass the agenda. So it's like, wow, this guys really barrier h on nuclear and really poppo solar that did you go look into smos profile and it's like, oh, just made like enormous bets on solar and like that he's talking his book in a way, right? And it's okay.
It's okay to talk your book, but it's you have to constantly do that like you underwriting yourself as a listener to be like, are they you know what's the bias here? Yeah, the beautiful thing about fatality is that the guy is such an uber nerd. That like you can actually take him at face value and it's so nice to have somebody you can take at face value and other people might disagree.
I don't care. I take him at face value. And I followed this guy for like you know, year straight now and this guy has done nothing to make me think he's just trying to pump his bags.
In fact, he actively does things against his bags. You know not pumping a theory. Um we're talking about what where IT lacks or what's slow about IT and you know underpricing what it's going to be. And I think that that is that's great that we have access this guy who is not trying to take something from us in the process.
That's a very good speech on this guy. I'm gonna like I don't think you could subscribe to his like there's even the email form did his blog like so he publishes on so listen, october nine, october six, october twenty third, october twenty. He's been writing these, uh, posts a lot and those posts that I just said, I just put them in to a word counter. Uh, one of them was six thousand words. Now I don't know like, I don't know how hope and dramatic .
look you just gave me when you said that. Like I was supposed to like audibly gasp do .
that so much work. I read a lot of blog posts. A six thousand word blog post would take me forty hours probably right? It's so much of work. You you are this guy and you create a theory. Um is that one of the things where, like, you've created IT and you could now walk away or is IT like is IT like a house and you gotta .
maintain IT though he's actively working on IT. I don't know it's like a fag, really like I know it's bigger than just him, obviously but like yeah he's he's actively dedicated .
reproof IT everyone. While I don't know how these things work, like a theory um I don't .
know like did you serum was like a ten to your road map and so he's just is not even like reroofing IT. It's like building a hotel one floor at a time and people are staying in the hotel, but you'd told them from the beginning this is a fifty story hotel. And I I haven't even built all those other things that we're going to need in order for this to work.
Like there's no elevators yet. I know we're going to make elevators for now. We take stairs that's like .
transaction fees and all that. The reason i'm asking is how on earth is he writing this much stuff doing like a full .
time job because a there in present work like that is not like he's sitting their coating all day or managing people like it's not a company like a nonprofit foundation open source project of which he is like a stored and champion. But he's not like he doesn't have like twenty five direction .
ort no have a girlfriend or wife yet.
I've not sure i've seen a bunch of pictures, but it's so hard for them to tell what's a meme and what's like reality because he's like so memorable that like when because when the third Price goes down and then they posted at him pictures of, like, god dammit, it's because he is a girlfriend .
but way this girl that just be like, which way is GTA go? So it's november .
thirteen recording this. Exactly one month ago, I came on this podcast and I said him, can I give you my one minute case for bitcoin and you literally roll your eyes and auditing bly grown at me and said, haven't you already done that? Like talking about why you like big coin? Again, I really say the Prices of forty seven percent since I do that.
right, right? Well, are you, are you like that? Are you like you? Are you the french guy? Did you you had you? Were you smart or just .
were you smart and poland said that .
i'm saying, did you um I go .
listen to the case and did I get lucky or was I mark, I have i'm asking .
what i'm asking is did you make the bet?
Of course. I mean.
what what what i'm saying is, did you just say I was going to be good? Or did you actually invest on money .
into polymer of in in the game?
Does gambling on poly market mean you have bitcoin?
Well, is like Polly market, there is a pole pole in money up saying I have I put dam it's had to help around um almost as .
good as talent to your everything is I king crazy right now though? Um like everything when I too crazy, everything too crazy. Uh like IT IT wouldn't be I don't know anything about anything but IT seems like I would be a good time to make the opposite prediction. So yeah, you are right is just like how longer you going to be right for right now everything is the second thing.
Yeah yeah. And of course, these are like, you know one month fluctuations are are nothing. But I I guess the the thing I the reason I thought I was bullish was because I was the same reason that the thing is pumping right now because there was a whole bunch of like big things like, for example, that the government was going to be pro bitcoin, which was always the biggest risk of bacon was an old even if it's even if you're write about the technology being Better, the government will never allow this.
And I was like I was going to welcome president is saying not only really allow IT, he's bought and sold by the cyp to donors now and both both sides are and like I don't if you saw like the congress and like the whatever house represented at all that shit, there's like there's like a one hundred and forty proscriptive people now like in in active government, which is like, know that number was was zero seven years ago. And I just elt like these things were not Priced in properly. Now they are talking about a big point, strategic reserve for the country itself.
Like those these things, once you go in, is is almost impossible to unwind these things. And I just thought that when the top two or three risk gets the rist, that should change your your underwriting on the Price. And I thought that that wasn't happening for some reason, the Price of flat and people weren't paying attention to that one fact. What a world. So in summary, I was right.
Thank you. You, you are right. You have so, you are right. Everything is insane at the moment. I hope your prediction will be true for many, many, many more months and many more years. But it's finites making me at the moment, everything is insane.
Is that where we end? That's where we end. This has been a fantastic podcast tomorrow the start to bitcoin to the poly market whale that's called thank you for your service.
Hot, hot heat, the hot, hot he was served. You're welcome, right? That's IT. That's a hard I.
Feel like back.