cover of episode The Race for AI—Search, National Infrastructure, & On-Device AI

The Race for AI—Search, National Infrastructure, & On-Device AI

2024/12/25
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A
Alex Zimmerman
A
Anjney Midha
J
Jennifer Li
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@Alex Zimmerman : 2025年,谷歌的搜索引擎垄断地位将面临挑战。生成式AI的兴起,以及ChatGPT、Perplexity等AI原生工具的普及,正在改变用户的搜索习惯。用户更倾向于使用AI工具直接获取答案,而不是筛选大量的搜索结果链接。垂直化搜索引擎也将在特定领域获得发展。虽然网络效应和品牌效应依然重要,但AI搜索引擎的个性化、互动性和对复杂查询的处理能力,使其具有竞争优势。未来搜索市场可能出现整合,但垂直化搜索引擎将占据一席之地。 @Anjney Midha : 在AI竞争中,计算能力已成为关键的国家基础设施。各国政府需要考虑AI基础设施的独立性,决定是自主建设还是购买。小型国家可以通过与AI技术领先国家建立合资企业来获得AI基础设施。AI模型中编码了人类价值观,小型国家需要选择与自身价值观相符的AI技术领先国家合作。各国对AI基础设施的建设或购买决策,类似于历史上各国对货币体系的选择。小型国家需要选择与AI技术领先国家(超中心)合作,成为AI基础设施领域的“新加坡”或“爱尔兰”。国家在AI基础设施建设中需要考虑计算能力、能源、数据和法规四个要素。国家可以通过发挥自身优势,与其他国家或企业合作来建设AI基础设施。国家在AI基础设施建设中不必追求完全独立,而是要确保关键环节的独立性。国家在AI发展中需要权衡政府与私营企业之间的关系,不同国家的情况有所不同。解锁国家最佳人才,减少官僚障碍,通常是赢得AI竞争的关键。美国在AI发展中面临一些风险,例如数据监管不统一、能源政策限制以及责任不明确等问题。观察国家对GPU的采购以及能源中心建设情况,可以判断其在AI领域的竞争力。关注具有深厚技术背景和使命感的AI领域创始人,他们对推动AI发展至关重要。 @Jennifer Li : 小型、设备端的生成式AI模型将在未来几年变得更加流行。越来越多的生成式AI模型将在设备端运行,类似于现有的机器学习模型。智能手机的计算能力不断提升,小型AI模型也越来越高效,这使得设备端运行AI模型成为可能。在设备端运行AI模型的优势在于能够提升用户体验、提高效率以及保护用户隐私。实时语音代理是设备端AI模型的一个重要应用场景。设备端AI模型可以改变用户与增强现实(AR)等技术的交互方式。设备端AI模型的运行成本可能不会大幅降低,但会改变开发效率和迭代速度。芯片制造商和模型开发者等都将从设备端AI模型的普及中受益。混合现实技术将是未来AI发展的一个重要方向。

Deep Dive

Key Insights

Why is Google's search dominance under threat in 2025?

Google's search dominance is under threat due to the rise of AI-native tools like ChatGPT and Perplexity, which offer more personalized, conversational, and ad-free experiences. Additionally, Google faces legal pressure from antitrust rulings and competition from alternative search providers empowered by phone manufacturers like Apple. AI-driven search engines like Perplexity are growing 25% month-over-month, and 60% of U.S. consumers used chatbots for purchase decisions in the last 30 days.

What are the key differences between traditional search engines and AI-native search tools?

AI-native search tools like ChatGPT and Perplexity provide immediate answers instead of lists of links, offer personalized and conversational interactions, handle complex queries better (average query length is 10-11 words compared to Google's 2-3 keywords), and are less cluttered with ads. These tools also encourage follow-up questions, making the search experience more interactive and engaging.

Why are smaller, on-device AI models becoming more popular?

Smaller, on-device AI models are gaining popularity due to their ability to deliver real-time, performant experiences without relying on cloud infrastructure. They enhance user privacy by processing data locally, reduce latency for applications like voice agents and AR experiences, and leverage the increasing compute power of modern smartphones, which are now as powerful as computers from 10-20 years ago.

How are nation states approaching AI infrastructure independence?

Nation states are prioritizing AI infrastructure independence by deciding whether to build or buy AI capabilities. Smaller countries often enter joint ventures with hypercenters (countries with advanced AI infrastructure) to align with shared values and access compute resources. Key ingredients for AI infrastructure include compute capacity, abundant energy, high-quality data, and forward-thinking regulation. Countries like the U.S. and China are leading in building sovereign AI, while others focus on leveraging their strengths, such as energy reserves, to attract AI development.

What challenges does the U.S. face in maintaining its AI leadership?

The U.S. faces challenges in maintaining AI leadership due to fragmented data regulation, with over 700 state-level AI-specific laws in 2024 alone, many of which are poorly implemented. Additionally, the U.S. has lagged in nuclear energy adoption, which is critical for powering data centers, and lacks a unified federal framework for AI data regulation. This regulatory uncertainty hampers innovation and risks driving AI developers to other countries with clearer guidelines.

What role do private companies play in national AI infrastructure?

Private companies play a significant role in national AI infrastructure by driving innovation and providing critical technologies. In the U.S., companies like NVIDIA and OpenAI lead in compute and AI model development, while in China, private companies are legally required to support national intelligence efforts. The balance between government oversight and private sector freedom varies by country, but unlocking private sector talent with minimal bureaucratic hurdles is key to maintaining AI leadership.

What are the potential applications of on-device AI models?

On-device AI models can power real-time voice agents, enhance AR experiences, and improve user interactions with applications like Uber, Instacart, and social media platforms. They enable faster, more private processing of tasks like voice conversations, image filters, and real-time pricing, while also supporting creative applications like virtual interior design and interactive 3D experiences.

How does the economics of on-device AI differ from cloud-based AI?

On-device AI reduces reliance on cloud infrastructure, potentially lowering inference costs and improving user experience through lower latency. However, the economics are not straightforward, as cloud inference prices have been dropping significantly. On-device models require careful integration with hardware updates, which can impact developer efficiency and iteration speed. The shift to on-device AI may benefit hardware manufacturers and chip developers like NVIDIA in the long run.

Shownotes Transcript

The AI race is on, and 2025 could be its most transformative year yet.

In this episode, a16z General Partners Anjney Midha and Jennifer Li, and Partner Alex Immerman dive into the trends reshaping AI and its impact on search, infrastructure, and devices.

We explore:

  • How AI-native tools like ChatGPT and Perplexity are challenging Google’s search dominance.
  • The rise of infrastructure independence as governments prioritize compute, energy, and data.
  • The future of smaller, on-device AI models driving privacy, performance, and new consumer applications.

With insights from a16z’s Growth and Infrastructure teams, this episode unpacks the forces driving AI innovation—and the opportunities founders and nations could seize to lead in the next wave of technology.

Stay tuned for more in this four-part series, and explore the full 50 Big Ideas for 2025 at a16z.com/bigideas.

Resources: 

Find Alex on X: https://x.com/aleximm

FInd Anjney on X: https://x.com/AnjneyMidha

FInd Jennifer on X: https://x.com/JenniferHli

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.