Google's search dominance is under threat due to the rise of AI-native tools like ChatGPT and Perplexity, which offer more personalized, conversational, and ad-free experiences. Additionally, Google faces legal pressure from antitrust rulings and competition from alternative search providers empowered by phone manufacturers like Apple. AI-driven search engines like Perplexity are growing 25% month-over-month, and 60% of U.S. consumers used chatbots for purchase decisions in the last 30 days.
AI-native search tools like ChatGPT and Perplexity provide immediate answers instead of lists of links, offer personalized and conversational interactions, handle complex queries better (average query length is 10-11 words compared to Google's 2-3 keywords), and are less cluttered with ads. These tools also encourage follow-up questions, making the search experience more interactive and engaging.
Smaller, on-device AI models are gaining popularity due to their ability to deliver real-time, performant experiences without relying on cloud infrastructure. They enhance user privacy by processing data locally, reduce latency for applications like voice agents and AR experiences, and leverage the increasing compute power of modern smartphones, which are now as powerful as computers from 10-20 years ago.
Nation states are prioritizing AI infrastructure independence by deciding whether to build or buy AI capabilities. Smaller countries often enter joint ventures with hypercenters (countries with advanced AI infrastructure) to align with shared values and access compute resources. Key ingredients for AI infrastructure include compute capacity, abundant energy, high-quality data, and forward-thinking regulation. Countries like the U.S. and China are leading in building sovereign AI, while others focus on leveraging their strengths, such as energy reserves, to attract AI development.
The U.S. faces challenges in maintaining AI leadership due to fragmented data regulation, with over 700 state-level AI-specific laws in 2024 alone, many of which are poorly implemented. Additionally, the U.S. has lagged in nuclear energy adoption, which is critical for powering data centers, and lacks a unified federal framework for AI data regulation. This regulatory uncertainty hampers innovation and risks driving AI developers to other countries with clearer guidelines.
Private companies play a significant role in national AI infrastructure by driving innovation and providing critical technologies. In the U.S., companies like NVIDIA and OpenAI lead in compute and AI model development, while in China, private companies are legally required to support national intelligence efforts. The balance between government oversight and private sector freedom varies by country, but unlocking private sector talent with minimal bureaucratic hurdles is key to maintaining AI leadership.
On-device AI models can power real-time voice agents, enhance AR experiences, and improve user interactions with applications like Uber, Instacart, and social media platforms. They enable faster, more private processing of tasks like voice conversations, image filters, and real-time pricing, while also supporting creative applications like virtual interior design and interactive 3D experiences.
On-device AI reduces reliance on cloud infrastructure, potentially lowering inference costs and improving user experience through lower latency. However, the economics are not straightforward, as cloud inference prices have been dropping significantly. On-device models require careful integration with hardware updates, which can impact developer efficiency and iteration speed. The shift to on-device AI may benefit hardware manufacturers and chip developers like NVIDIA in the long run.
The AI race is on, and 2025 could be its most transformative year yet.
In this episode, a16z General Partners Anjney Midha and Jennifer Li, and Partner Alex Immerman dive into the trends reshaping AI and its impact on search, infrastructure, and devices.
We explore:
With insights from a16z’s Growth and Infrastructure teams, this episode unpacks the forces driving AI innovation—and the opportunities founders and nations could seize to lead in the next wave of technology.
Stay tuned for more in this four-part series, and explore the full 50 Big Ideas for 2025 at a16z.com/bigideas.
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