How does a professional cyclist pivot from winning races to building a $10 million sock empire? Rob Fraser reveals the untold story of OUTWAY—from selling socks on street corners to scaling past eight figures, surviving a near-fatal business crisis, and engineering peak performance in both athletics and entrepreneurship. Learn the counterintuitive mental models that transformed a world-class athlete into a business maverick who turned the humble sock into a million-dollar revolution.
As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/
Newsletter
The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/
Upgrade
If you want to hear my thoughts and reflections at the end of the episode, join our membership: https://fs.blog/membership/ and get your own private feed.
Follow Me:
Instagram: https://www.instagram.com/farnamstreet
Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/
Follow Rob:
X: https://x.com/robbfraser
LinkedIn: https://www.linkedin.com/in/robbfraser/
Sponsors:
Somewhere.com https://www.somewhere.com/
Overlap: https://www.joinoverlap.com/
