cover of episode Rob Fraser: How To Build Mental Resilience, Longevity in Career, and Succeed in Any Field

Rob Fraser: How To Build Mental Resilience, Longevity in Career, and Succeed in Any Field

2024/10/15
logo of podcast The Knowledge Project with Shane Parrish

The Knowledge Project with Shane Parrish

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Rob Fraser: 我坚信,成功的关键在于拥有明确的个人使命,并为此付出持之以恒的努力。这十年来,我每天醒来都对自己的目标充满热情。即使在体育生涯中遭遇伤病和挫折,我依然坚持不懈,因为我的目标远大于眼前的痛苦。这种坚持也贯穿于我的创业历程。 我深知,成功并非一蹴而就,而是一个长期积累的过程。那些所谓的捷径和速成方法,或许能带来短暂的成功,但却无法带来长久的成就。在商业和体育领域,持久的力量才是成功的基石。 我的创业之路并非一帆风顺。我经历过身份认同的危机,也曾迷茫无措。但正是这些挑战,让我不断学习和成长。我从失败中吸取教训,并将其转化为前进的动力。 在体育生涯中,我学会了充分的准备和定位,这让我在竞争中占据优势。我将这种思维模式应用到商业中,并取得了成功。 我的袜子公司OUTWAY的成功,源于我对产品的热爱和对市场的敏锐洞察。我看到了运动休闲服装市场的趋势,并意识到袜子市场有很大的提升空间。我们专注于打造舒适、美观且用途广泛的高品质袜子,并通过独特的品牌设计来吸引消费者。 创业过程中,我经历了与合伙人分道扬镳的阵痛,也曾为了收购合伙人的股份而贷款。但这些经历让我更加坚韧,也让我更加珍惜那些相信我的人。 在过去的一年中,我更加注重团队建设,并专注于提升产品质量和客户体验。我摒弃了那些投机取巧的增长方法,而是专注于长期发展。 我意识到,健康和家庭生活也是事业成功的重要组成部分。只有保持身心健康,才能更好地应对挑战,并享受成功的喜悦。 对于未来,我的目标是继续发展OUTWAY,并与团队一起创造更多价值。同时,我也希望将我所学到的经验教训分享给更多人,帮助他们实现自己的梦想。

Deep Dive

Chapters
Rob Fraser shares his personal mission and intrinsic motivation that propelled him in cycling and entrepreneurship. He discusses the importance of enduring challenges to build resilience.
  • Fraser emphasizes having a personal mission to push through tough times.
  • Resilience is developed through enduring setbacks and failures.
  • Fraser's drive was initially fueled by a desire for acceptance and proving himself.

Shownotes Transcript

OUTWAY CEO Rob Fraser discusses the mindset required to excel in elite sports and business. He shares how his personal mission fueled his resilience through injuries and setbacks in cycling**,** and how this same perseverance has driven him in entrepreneurship. He delves into the lessons he has learned from failure, underscores the importance of long-term thinking, and explains how competitive sports taught him crucial skills—preparation, endurance, and performing under pressure—that he applies daily to build his business.

Rob Fraser is the Founder and CEO of OUTWAY and Custom Lab. He is a five time Team Canada cyclist.

OUTWAY makes the world’s best socks. The TKP community can get 30% off using the code SHANE at checkout. https://outway.com/

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