The World’s First Sleep Fitness Company Founders On Optimising Your Sleep - Eight Sleep
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Matteo Franceschetti and Alexandra Zatarain are the co-founded Eight Sleep, the world’s first ever sleep fitness company. They’re on a mission to fuel human potential through optimal sleep with their product the Pod - a sensor layer that tracks and improves your sleep by dynamically heating or cooling the temperature of your bed based on your sleep stages. Matteo grew up in Italy and started his career as a Lawyer but soon quit his job at a law firm when his first business started to take off. Alex grew up in Tijuana and was named as one of Forbes 30 Under 30 in 2017. She met Matteo in San Fransisco and left her job in New York to join Matteo’s company and later develop the smart mattresses as Eight Sleep. Through backing and funding Eight Sleep is now worth $500 million and is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME's Best Inventions. In the conversation we talk about how to take care of your sleep through exercise, nutrition and thermoregulation, their experiences building the first ever sleep fitness company and advice for entrepreneurs. Enjoy!

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(00:00) Disclaimer (00:22) Intro (02:07) Your background and 8Sleep origin story(18:20) The 80/20 of sleep (31:39) What is thermoregulation?(34:34) The 80/20 of exercise (37:40) The 80/20 of nutrition(40:48) What is sleep fitness?(44:37) How do your devices detect illness?(52:01) There’s a billion people in the world with sleep apnea(58:39) The stages of sleep and why they matter(01:07:00) The 8sleep pod 3 cover  (01:08:48) How is HRV reflective of stress?(01:17:56) Tips for aspiring entrepreneurs(01:29:05) What makes an A-player?(01:35:05) Leadership advice(01:37:55) Going into business with your spouse(01:41:33) Book recommendations

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