cover of episode How Crypto Tokens Get Launched and How That's Evolved Over Time - Ep. 691

How Crypto Tokens Get Launched and How That's Evolved Over Time - Ep. 691

2024/8/20
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Reed Werbitt
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Reed Werbitt: 我在传统金融领域拥有丰富的交易经验,2018年加入加密货币行业。目前在Flowdesk担任美国CEO,负责拓展美国和全球市场,专注于做市和场外交易业务。我们提供创新的产品和选择,并致力于透明和最佳实践。 做市商通过算法管理订单簿,为代币发行者和交易所提供流动性。我们采用基于佣金和自营两种模式。选择与我们合作的代币发行项目,我们会考量其发布时机、地点和与做市商的合作方式。我们进行KYC/AML尽职调查,并评估项目的市值和类型。 代币发行者选择交易所时,应考虑交易量、流动性、品牌形象以及目标市场。Binance和OKX因其品牌影响力、交易量和流动性而备受青睐。比特币和以太坊ETF的推出对顶级交易所总体利好,但Coinbase受益最大。 理想的代币发行策略取决于代币类型。社区型代币注重趣味性和吸引力,而机构型代币则更注重战略规划和长期发展。空投和积分系统已成为吸引用户和流动性的重要策略。高FDV和低流通量代币的比例是评估项目的重要因素。我们现在看到项目倾向于发行时采用更高的流通量。 场外交易(OTC)服务主要面向机构投资者,提供更低的价差、更小的市场冲击、匿名性、复杂的交易策略以及对某些交易所的访问权限。加密货币OTC与传统金融OTC的主要区别在于结算流程和清算所。 我们重视安全和托管,并采用先进技术来管理这些流程。银行关系的挑战依然存在,我们通过与多家银行建立关系来降低风险。 市场日趋成熟,客户对合规性、资本实力、运营效率和技术能力的要求越来越高。我们通过提供全面的OTC服务,并专注于顶级资产,来满足客户需求。 未来机遇在于解决市场碎片化问题。我们积极参与多个L1和L2生态系统,交易数百种资产。 Hanson Birringer: 我在传统金融和Genesis的机构销售团队工作后,加入Flowdesk负责美国场外交易业务拓展。 做市商的主要作用是提供流动性,缩小价差,平滑波动性,从而使市场更有序。但市场制造者无法扭转一个缺乏兴趣、效用或市场需求的项目的命运,只能提供合同约定的服务。 代币发行者选择做市商时,应考虑其监管合规性、资本实力和交易所连接性,以避免类似Alameda Research等负面事件。 代币发行者选择交易所时,应考虑其交易量、流动性、品牌形象以及目标市场。Binance和OKX之所以受欢迎,是因为其品牌影响力、交易量和流动性。比特币和以太坊ETF的推出对顶级交易所总体上利好,但Coinbase受益最大。 选择场外交易服务商时,应考虑其交易模式、监管合规性、资本实力、沟通效率、技术能力和报告机制等因素。加密货币OTC与传统金融OTC的主要区别在于结算流程和清算所。 高完全稀释市值(FDV)和低流通量代币的比例是Flowdesk评估项目的重要因素。我们现在看到项目倾向于发行时采用更高的流通量,以更好地吸引社区参与。 我们积极参与多个L1和L2生态系统,交易数百种资产。未来机遇在于解决市场碎片化问题。 我们参与了与锁定代币相关的衍生品交易,以帮助投资者管理风险或实现收益。 比特币减半和ETF的推出对矿工的收入造成直接影响,导致行业洗牌。 我们对美国加密货币市场的未来发展持乐观态度,并认为积极的监管环境将推动行业增长。

Deep Dive

Shownotes Transcript

In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation.

Show highlights:

  • 00:00 Intro

  • 01:53 Reed’s and Hanson’s backgrounds and what Flowdesk aims to do

  • 05:52 How market makers work with token issuers

  • 11:55 How a token issuer decides where to launch their tokens and what market maker to choose 

  • 17:53 Why Binance and OKX are the most desirable exchanges on which to list a token

  • 18:38 Whether the crypto markets have changed with the launch of spot ETFs

  • 19:36 The ideal ways to launch a token, and why it’s important to analyze the type of token 

  • 21:55 How points systems have affected the go-to-market strategies

  • 25:38 How the low float/high FDV coins have affected whether Flowdesk engages with a new project

  • 30:29 The benefits of OTC trading and how crypto OTC differs from TradFi OTC

  • 41:54 The challenge of having multiple banking relationships

  • 43:21 How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk

  • 46:00 Why solving fragmentation is the next big opportunity, according to Hanson

  • 47:46 Whether the result of the U.S. elections will affect Flowdesk’s business

  • 54:04 How the halving and bitcoin ETFs have affected miners

  • 55:56 The significant differences between the prices of locked tokens vs. their market price

Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com

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Guests:

  • Reed Werbitt, US CEO of Flowdesk and 

  • Hanson Birringer, Head of OTC Sales of Flowdesk

Links

 

Operational guidelines for token launches, from creation to custody)

5 rules for token launches)

Token listing issues

New launches (part 1) - private capture, phantom pricing), by Cobie

- Why are all these low float / high FDV coins down bad?), by Dragonfly’s Haseeb Qureshi

Market making

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