₹250 Crore Audio Series, Entertainment Business, Anime & Netflix - Pocket FM | FO251 Raj Shamani
Raj Shamani's Figuring Out
Shownotes Transcript
Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu) Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0)
Disclaimer: This episode is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product mentioned in the episode. Our goal is to provide information to help audience make informed choices.
📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ)
Timestamps:
(00:00) - Introduction
(01:51) - Top genres in India
(18:12) - What works for Pocket FM?
(20:55) - Who is their competition?
(24:05) - What makes them the most money?
(26:46) - Comparing Pocket FM to Netflix & Spotify
(29:48) - Conception of Pocket FM
(31:42) - His obsession with Anime
(41:55) - How Pocket FM started
(47:42) - Funding & valuation
(55:59) - Profitability of Media companies
(1:03:19) - How audio stories make money
(1:07:09) - First step to go global
(1:12:50) - What one thing would he change in himself?
(1:14:35) - New opportunities in India
(1:20:11) - Thank you!
In today’s episode, we have Rohan Nayak the Co-Founder and CEO of Pocket FM in conversation with Raj Shamani. It is an audio series platform pioneering audio entertainment with over 200 million listeners worldwide.
In this episode, we talked about what kind of drama works in India, what is the user behaviour across countries, which elements we should add to our podcast to make it better and who is their competition in the content industry. We then talked about the types of shows that earn more money than others, how he came up with Pocket FM, and how he found his co-founders and started the company.
Towards the end, we talked about how Pocket FM grew, the insights into their user behaviour, how they expanded to the US market, and why he says hiring is one of the most underrated skills. We ended our conversation by discussing opportunities in the content industry and business opportunities in that industry. For such insightful conversations, don’t forget to subscribe to our channel.
Follow Rohan Nayak Here: LinkedIn: https://in.linkedin.com/in/rohan-nayak) Twitter: https://x.com/RohanNayak2)
Follow Pocket FM Here: Instagram: https://www.instagram.com/pocketfm_india/) YouTube: https://www.youtube.com/@PocketFM_India_Hindi) LinkedIn: https://www.linkedin.com/company/14522609) Twitter: https://x.com/PocketFM_App)
To Know More, Follow Raj Shamani On ⤵︎
Instagram @RajShamani https://www.instagram.com/rajshamani/)
Twitter @RajShamani https://twitter.com/rajshamani)
Facebook @ShamaniRaj https://www.facebook.com/shamaniraj)
LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/)
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