How To Build A 1000 Crore Food & Restaurant Business In India? - Biryani By Kilo | FO 227 Raj Shamani
Raj Shamani's Figuring Out
Shownotes Transcript
📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ)
Timestamps:
(00:00) - Introduction (03:17) - Biryani By Kilo’s growth (03:52) - Scope of food business (07:05) - Restaurant business is the worst market (12:12) - Need of consistency in food today (14:49) - Origin & types of Biryani (19:10) - Most popular types of Biryani (19:42) - Steps to open a small business (32:44) - Steps to expand to a big business (34:35) - 5 tasks to standardise for consistency (40:07) - Gaps in the Indian food business where people can make money (42:34) - Old regional food still in demand (44:45) - Predicting trends (48:09) - How Dominos became such a big market in india (51:54) - Delivery friendly food (55:29) - Why Ekdum Biryani by Dominos failed (56:53) - Franchise business in India (1:03:04) - Food which is consumed quickly cannot be expensive (1:05:49) - Biryani By Kilo’s retention (1:08:20) - Maintaining freshness (1:11:40) - On selling Biryani by weight (1:13:58) - Biryani By Kilo’s price breakdown (1:21:05) - His team and their roles (1:24:41) - His hiring process (1:37:11) - Mistakes he made in Biryani By Kilo (1:39:03) - Worst hiring he’s done (1:46:14) - Some global business insights (1:57:54) - Business bottlenecks in India (1:59:42) - Maintaining quality in raw materials (2:07:58) - Predicting the growth of a business (2:10:51) - MDH controversy (2:14:19) - Top city that consumes the most Biryani (2:15:49) - Their top selling Biryanis (2:16:06) - Top cities that order from Biryani By Kilo (2:17:52) - Is India primarily vegetarian or non-vegetarian (2:19:40) - Biryani By Kilo’s market share in Biryani sales (2:22:48) - Dine in or dine out (2:24:19) - Celebrity led restaurants (2:27:21) - Sale during festival days (2:29:41) - Personal delivery vs Zomato/Swiggy (2:31:05) - Thank you!
In today’s episode of Figuring Out, we have Vishal Jindal in conversation with Raj Shamani. He is the Founder and Co-CEO of Biryani by Kilo. It is India’s leading biryani chain with 100+ outlets in more than 40 cities. It is famous for its fresh and premium quality Biryani.
In this episode, we talked about how big is Biryani by Kilo and its growth over the years, how big brands like Mcdonald's and Domino’s scaled their business while keeping their quality and taste consistent. We then talked about the history of biryani, types of biryani, and how biryani is cooked in BBK. We then discussed how people can start a food business from home, how much money is required and how they can do affordable advertisement. We also talked about how to predict long-term trends, and why many franchise businesses fail.
Towards the end, we talked about their retention rate and what is required for a high retention rate, why they sell biryani by kilo rather than by plate, his worst hiring story, and how he usually hires. We also discussed states that consumed the most biryani and their best-selling biryanis. We ended our conversation by discussing why many celebrity food chains fail and what it takes to make successful food businesses and distribution of business orders BBK gets from various ways. For such insightful conversations, subscribe to our channel.
Follow Vishal Jindal Here: LinkedIn: https://in.linkedin.com/in/vishal-jindal-417789236)
) To Know More, Follow Raj Shamani On ⤵︎
Instagram @RajShamani https://www.instagram.com/rajshamani/)
Twitter @RajShamani https://twitter.com/rajshamani)
Facebook @ShamaniRaj https://www.facebook.com/shamaniraj)
LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/)
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