IELTS Energy 1441: Band 9 IELTS Vocabulary for Advertising Questions

2024/12/10

IELTS Energy English 7+

Aubrey Carter

Jessica Beck

Aubrey Carter: 广告让人厌烦，形式也发生了很大变化，这使得一些学生在讨论广告时感到困惑。IELTS考试中的广告相关问题，即使是新题，提问方式也可能比较老套，学生需要适应这种变化。广告对人们的购买行为有显著影响。例如，我自己在亚马逊购物时，经常因为广告而额外购买商品，这说明广告会影响消费者的购买决策。许多人都有类似的经历。在回答IELTS口语考试Part 3关于广告的问题时，需要运用多种词汇，包括正式和非正式词汇，并结合个人经历，但要确保回答了问题。 Jessica Beck: 现在广告的形式与过去相比发生了很大的变化，学生需要适应这种变化。现在广告无处不在，形式多样，学生需要拓宽思路，考虑各种广告形式，例如，电视广告、广告牌、邮件传单等等。广告中常用的音乐和歌词（jingles）可以用来丰富语言表达。“Drowning in ads”可以用来形容信息流中充斥着大量的广告。“Target market”指的是广告的目标受众，这是一个正式的表达，适用于写作任务二。制作广告时，应该考虑广告的朗朗上口程度（catchy jingles），以及广告内容的道德责任，避免虚假宣传（false claims），尤其要避免针对容易受骗的群体（gullible），如老年人或儿童。在回答IELTS口语考试Part 3问题时，可以使用一些非正式的表达，例如“I'm no marketing expert”，这会使回答更自然。回答IELTS口语考试Part 3问题时，需要运用多种词汇，包括正式和非正式词汇；可以使用个人例子，但要确保回答了问题；订阅IELTS Energy的YouTube频道，可以找到更多关于特定问题的词汇视频。

Deep Dive

Key Insights

What are some high-scoring phrases for IELTS speaking questions about advertising?

Three high-scoring phrases include 'catchy jingle,' 'drowning in ads,' and 'target market.' These phrases are useful for discussing modern advertising trends and strategies in IELTS speaking part three.

Why has the nature of advertising changed significantly in recent years?

Advertising has evolved from traditional formats like TV commercials and billboards to more pervasive and targeted methods, such as social media ads and personalized online content. This shift reflects changes in technology and consumer behavior.

What is a 'target market' in advertising?

A target market refers to the specific group of people an advertisement is aimed at, based on factors like age, gender, interests, or lifestyle. Marketers tailor their strategies to appeal to these demographics.

How can personal examples be used effectively in IELTS speaking part three?

Personal examples can be used to illustrate broader points, as long as they directly answer the question. For instance, discussing how ads influence personal shopping habits can be tied to the wider impact of advertising on consumer behavior.

What ethical concerns are associated with advertising?

Ethical concerns include false claims and targeting vulnerable groups like the elderly or children, who may be more gullible. Advertisers have a responsibility to avoid misleading or exploiting their audience.

What is the significance of using a mix of formal and informal language in IELTS speaking part three?

Using a mix of formal and informal language reflects natural, spontaneous speech, which is essential for achieving a higher score. It demonstrates fluency and the ability to adapt language to different contexts.

Chapters

This chapter explores the evolution of advertising, highlighting the shift from traditional media to the digital age and its implications for IELTS candidates. It emphasizes that the format of IELTS questions may not reflect these changes, requiring candidates to think creatively when discussing advertising.

IELTS questions on advertising may be outdated.
Advertising has changed drastically with the rise of digital media.
Candidates need to consider modern advertising formats beyond TV commercials and billboards.

Shownotes Transcript

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