Amplify ETFs founder Christian Magoon joins Let's Talk ETFs to discuss the Amplify BlackSwan Growth & Treasury Core ETF (SWAN) - particularly the unique way in which it attempts to deliver upside while mitigating losses. SWAN has very much resonated with investors, recently crossed the $250M mark in AUM, crushing the S&P 500 along the way (+13%).Show Notes4:00 - The economic situation on the ground in Colorado: Christian's personal perspective10:00 - COVID-19 vs. other "Black Swan" events12:30 - Christian's base case for global markets before COVID-19 took center stage16:00 - Does the recent rally mean the market is out of the woods?25:30 - Will short duration treasuries actually go negative in the U.S., along the lines of the German Bund?30:35 - How does SWAN attempt to mitigate the effects of the market conditions we've seen since February without abandoning upside?42:00 - It's all about returns: SWAN vs. S&P 500 ETFs (SPY) (VOO) (IVV) 52:00 - A retail world gone fully digital? Discussion of the Amplify Online Retail ETF (IBUY)Learn more about your ad choices. Visit megaphone.fm/adchoices