Want to make your website your best salesperson? In this episode, host Brien Gearin dives into the fascinating world of conversion rate optimization (CRO) with Sahil Patel, CEO of Spiralize. Together, they explore how your website can and should be converting more of the traffic you already receive. Sahil shares his journey from being a Spiralize customer to leading the company, along with actionable insights into A/B testing, website optimization, and building a data-driven approach to increase conversions. Discover the power of proven A/B test winners, the importance of running iterative experiments, and why CRO is positioned to be as critical for businesses today as SEO was 20 years ago. Whether you’re a B2B SaaS company or a small business owner looking to optimize your website, this episode is packed with value!

What we discuss with Sahil:

• Website as a salesperson: Your website should convert visitors

• CRO defined: Turning visitors into customers through testing

• A/B testing power: Measure and refine website performance

• Data-driven strategies: Use proven A/B test winners

• Website optimization tips: Try Loom videos and Google Translate

• Focus on B2B SaaS: Optimize trial and demo buttons

• CRO beyond SaaS: Applicable to industries like home services

• Avoid pitfalls: Don’t skip testing or rely on guesses

• Future of CRO: Positioned for growth, like early SEO

• Spiralize’s model: Full-service, data-powered optimization

Thank you, Sahil!

Check out Spiralyze at Spiralyze.com).

Follow Sahil on LinkedIn).

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