What's the secret to a wildly profitable ecommerce business? Just ask PrettyBoy Skincare! Ben Feys and Kevin Niehoff, founders of the seven-figure men's skincare brand, share their story in today's episode hosted by Brien Gearin. Driven by a relentless commitment to quality products and their customers, you'll learn the exact "hows" and "whys" of everything from conducting thorough market research to ensuring bottom line profitability in a saturated space. If you're ready to bootstrap your own ecommerce business, then Ben and Kevin offer invaluable advice to help you get started and stand out from the crowd. Plus, listen until the end to hear why mentorship is essential to every entrepreneur's success!
Origin Story and Market Research
Developing the First Product
Marketing and Sales Strategy
Financials and Logistics
Plans for the Future
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