In this episode, Justin Williams, provides an update on MU's ambitious goal of making $100,000 per month through podcast sponsorships. Justin shares the challenges, lessons, and successes encountered over the past year, including overcoming dismal initial downloads, the 'trough of sorrow,' and strategies for growing their audience. He emphasizes the importance of creating a break-even funnel, investing in growth through paid advertising, and learning from trial and error to eventually achieve financial success. Justin also discusses the value of having a big, hairy, audacious goal, staying persistent, and continually adapting to changes in the business landscape.
Journey to $100K Per Month with Podcast Sponsorships
The Humble Beginnings of Millionaire University
Setting Ambitious Goals for Podcast Growth
The Launch and Initial Struggles of Millionaire University Podcast
Facing the Trough of Sorrow: Overcoming Initial Failures
Investing in Podcast Growth: A New Strategy
Challenges in Securing Podcast Sponsorships
Adjusting Strategies and Finding Success
Navigating Programmatic Ads and Audience Reach
The Journey to Finding the Right Agency and Sponsorship
A Revelation in Madrid: Monetizing Guest Appearances
Evolving the Podcast's Monetization Strategy
Achieving a Self-Liquidating Model for Podcast Growth
Setting and Pursuing Audacious Goals
The Power of Persistence and Pivoting in Business
Exploring New Ventures: Newsletters and E-commerce
Final Thoughts and Future Plans
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