In this episode of "Women in B2B Marketing," host Jane Serra speaks with Tenisha Griggs, founder and CEO of 37 Digital Marketing Agency. Tenisha shares her journey from AT&T to entrepreneurship, emphasizing the importance of personal branding and maintaining a balance between personal well-being and business success. She discusses the challenges of transitioning from a stable corporate job to the uncertainties of entrepreneurship and highlights the power of strong professional relationships.
Tenisha and Jane discuss:
- Tenisha's journey into B2B marketing and entrepreneurship.
- Transition from corporate roles at AT&T and a tech company to starting her own agency.
- The significance of personal branding in attracting clients and opportunities.
- The emotional and financial challenges of entrepreneurship compared to corporate jobs.
- The importance of building and maintaining professional relationships.
- Strategies for effective B2B marketing, including humanizing brand messaging.
- Balancing personal life and business identity to prioritize well-being.
- The impact of rejection and the need for resilience in the entrepreneurial journey.
- Creating a positive work environment and fostering genuine relationships.
- Advice for aspiring entrepreneurs on networking and self-advocacy.
__Key Links:__
Guest: Tenisha Griggs: https://www.linkedin.com/in/tenishagriggs/)
Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )
