In this episode of "Women in B2B Marketing," host Jane Serra speaks with Naomi Nuta, Vice President of Marketing at AptEdge. Naomi shares her unconventional journey into B2B marketing, starting from a liberal arts background to roles in political communications and market research. She delves into her work in consumer neuroscience, emphasizing the impact of emotional and physiological responses on decision-making. Naomi highlights the importance of understanding the audience's context and emotional state when crafting marketing messages. The discussion also explores the parallels between B2B and B2C marketing, underscoring the significance of tone and delivery in effective communication.
Naomi talks us through:
- Her unconventional career path into B2B marketing.
- The impact of political communications and market research on her marketing approach.
- Insights from consumer neuroscience regarding emotional and physiological responses in decision-making.
- The significance of understanding the audience's context and emotional state in crafting marketing messages.
- Parallels between B2B and B2C marketing, emphasizing emotional triggers in both sectors.
- The critical role of tone, pitch, and delivery in effective communication.
- Strategies for brand building and the importance of emotional engagement in marketing.
- The concept of "human in the loop" in AI development and the importance of user feedback.
__Key Links:__
Guest: Naomi Nuta: https://www.linkedin.com/in/naomi-n/)
Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )
