In this episode of "Women in B2B Marketing," host Jane Serra interviews Sarah Noel Black, a marketing consultant and host of the "Tiny Marketing Podcast." Sarah shares her journey from managing marketing for seven brands solo to developing her "streamline, systematize, automate, outsource" framework. She discusses overcoming fears of hiring virtual assistants, the importance of strategic planning, and engaging stakeholders. Sarah emphasizes focusing on key marketing channels, leveraging customer insights, and the growing trend of micro offers. The episode provides actionable strategies for marketing professionals to enhance efficiency and drive business growth.
Sarah and Jane discuss:
- Sarah's journey into marketing and experiences as a solo marketer for multiple brands.
- Development of a marketing framework: Streamline Systematize Automate Outsource.
- Importance of strategic planning and stakeholder engagement in marketing.
- Concept and implementation of gateway offers to build client trust.
- Overcoming challenges and pushback in adopting new marketing strategies.
- Significance of personalization in marketing approaches.
- Managing multiple brands and the challenges of diverse stakeholder needs.
- Setting boundaries to streamline communication and manage expectations.
- Utilizing technology and automation to enhance marketing efficiency.
- Trends in marketing, including the shift towards micro offers and personal branding.
__Key Links:__
Guest: Sarah Noel Block: https://www.linkedin.com/in/sarahnoelblock/)
Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )
