In this episode of "Women in B2B Marketing," host Jane Serra welcomes Brianna Doe, Founder & CEO at Verbatim. Brianna delves into how she built her "portfolio career," revealing her creative passions and her role as a guiding light on LinkedIn, where she created a job board to help others. The conversation touches on her organizational strategies, the nuances of B2B influencer marketing, and the importance of clear communication with influencers to ensure campaign success.
Brianna walks through:
- balancing multiple roles and the importance of a well-structured schedule
- the concept of a portfolio career and how to pursue multiple passions professionally
- stigma and nuances of job hopping in the corporate world
- strategies for staying organized and managing various projects and time effectively
- leveraging SOPs - standard operating procedure docs - to scale
- challenges and opportunities in B2B influencer marketing
- establishing clear goals and metrics with influcner partnerships and collaborations
- setting boundaries and seeking mentorship in the early stages of a marketing career
Key Links:
Guest: Brianna Doe - https://www.linkedin.com/in/brianna-doe/)
Host: Jane Serra - https://www.linkedin.com/in/janeserra/ )
Verbatim - https://www.weareverbatim.com/)
Brianna's Site - https://www.briannadoe.com/)
Stop the Scroll - https://podcasts.apple.com/us/podcast/stop-the-scroll-w-brianna-doe/id1732308502)
