In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and emphasizes the importance of adaptability in the fast-paced marketing landscape. They also discuss community-led growth and the shift from "go to market" to "go to network" strategies, highlighting the power of authentic relationships and community engagement.
Jody walks us through:
- The concept of "Death to the Funnel" and the shift from traditional funnel structures to an infinity loop in customer journeys
- Evolution of the traditional marketing funnel to the "infinity loop"
- Re-envisioning content and the customer journey
- Use of TOFU, MOFU, and BOFU in marketing
- Adapting to signals from potential customers
- Community-led growth, its evolution, and the significance of authentic relationships and value provision within communities
- Quick thinking, experimentation, and adaptation in today's marketing landscape
- Creating a community versus sponsoring a community
- The impact of imposter syndrome in the marketing industry
- Overcoming self-doubt and seeking help in career transitions
- Challenging the notion of being the "smartest person in the room"
Key Links:
Guest: Jody Spencer - https://www.linkedin.com/in/jodyspencer/)
Host: Jane Serra - https://www.linkedin.com/in/janeserra/ )
