In this episode of "Women in B2B Marketing," host Jane Serra speaks with seasoned B2B content marketer Masooma Memon. With experience at Shopify, Vimeo, and Calendly, Masooma shares her journey from content writing to B2B SaaS marketing, emphasizing the human connection in storytelling and the actionable value of content. They tackle overcoming self-doubt, the intricacies of launching and scaling newsletters, and the power of repurposing content, like turning webinar Q&As into fresh articles.
Masooma walks us through:
- Creative storytelling in B2B marketing
- Starting and scaling a newsletter and the potential benefits
- Optimal timing for sending newsletters
- Her onboarding checklist for new clients, emphasizing the importance of understanding the client's goals and product
- The concept of product led content and how it integrates the product's features into the content strategy
- Innovative Content Distribution and Repurposing/ Remixing Content
- Utilizing subject matter experts (SMEs) from webinars to create expert round-up content relevant to the target audience
- Overcoming Self-Doubt in Marketing
Key Links:
Guest: Masooma Memon - https://www.linkedin.com/in/masooma-memon/)
Host: Jane Serra - https://www.linkedin.com/in/janeserra/ )
Masooma's newsletter: https://masooma.substack.com)
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