** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! *And remember to rate, review, and share! ***
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"Stories translate across industries" - Caitlin Cassady, Vice President of Marketing at Beyond, has made several pivots in her career. From reporting to PR, then to brand/comms for MarTech, and now leading the marketing team for revenue management software for the vacation rental industry. **One thing that has remained consistent throughout - is her love of storytelling. **
Caitlin talks all about:
- Her journey from comms and branding to VP Marketing
- How to leverage data to enhance your story
- The 2 martech tools she can't live without right now
- Why revenue is a team sport
- Marketing to 2 very different ICPs
- Leveraging AI for content creation
- Taking time to pause and reflect - and apply learnings, continuously
- How to market your marketing team - and why we often forget to do this as marketing leaders
- Her Facebook content testing strategy
- Why we should always ask a shit ton of questions
- Her thoughts on the booming creator economy
- What she learned when she switched to a new vertical
Key Links:
Guest: Caitlin Cassady - https://www.linkedin.com/in/caitlincassady/)
Host: Jane Serra - https://www.linkedin.com/in/janeserra/ )
Caitlin's Recommendations:
