You've likely seen her face or heard her voice - the light-spreading and knowledge dropping Corrina Owens is everywhere lately: lucky for us! Corrina joins Women in B2B Marketing to chat all about Account Based Marketing - what's working, what's not, and what is simply getting on her nerves.
Corrina walks us through:
- The difference between ABM and ABX
- Why Community is the biggest ABM channel right now
- How AI like ChatGPT is getting it wrong
- Her ABM mindset of: strategy first, then technology
- Who ABM works for (spoiler alert: it works for everyone!)
- The ultimate ABM martech stack
- Her hatred of marketing jargon (ha - see link below!)
Corrina even shares some tips on getting out there and building your personal brand. (She's killing it on TikTok - and has 10k+ followers on LinkedIn!)
Key Links:
Guest: Corrina Owens: https://www.linkedin.com/in/corrina-owens/)
Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )
Mentioned in this episode:
Corrina's podcast: https://podcast.gong.io/public/76/Reveal%3A-The-Revenue-Intelligence-Podcast-05b3e1e1/cfcdfcdb)
Gong: https://www.gong.io/ )
Find Corrina on TikTok: https://www.tiktok.com/@featuring_corrina?lang=en)
Corrina's Advice on building your personal brand: https://www.linkedin.com/posts/corrina-owens_b2bmarketing-marketingtips-personalbrand-activity-6942118841967652864--nmm?utm_source=share&utm_medium=member_desktop)
Gender Bias with AI & Job Descriptions: https://joshbersin.com/podcast/)
Which Marketing Jargon Should Be Left Behind: https://www.linkedin.com/posts/corrina-owens_marketing-marketingb2b-saas-activity-7013956814941609984-3q3l?utm_source=share&utm_medium=member_desktop)
[POLL] Share Which Marketing Jargon You Want Gone: https://bit.ly/3KiEQZQ)
