07: RevOps | Sales Operations | Marketing Operations | All Things Ops - with Michelle Kim, Director, Sales Operations at Zendesk

2023/2/15

Women in B2B Marketing

Frequently requested episodes will be transcribed first

There's a lot of chatter around RevOps lately, so Michelle joins us to talk through the world of Revenue Operations - from Sales through Customer Success and Marketing. What makes each and every Ops team work more efficiently and ultimately drive more revenue for B2B brands?

Michelle talks us through:

Keeping the revenue engine running smoothly
The #1 skill for a successful RevOps professional
Different org structures: centralized vs decentralized RevOps
Forecast accuracy - how this has changed over the last few years, and how Michelle's team has achieved 1-5% forecast accuracy (wow!)
How revenue operations can differ at smaller brands vs more mature, enterprise brands
The importance of a "Secondment" - or job rotation, or an internal internship - gaining exposure to different teams within your oganization

Key Links:

Guest: Michelle Kim: https://www.linkedin.com/in/michellejykim/)

Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )

Mentioned in this episode:

Women in Revenue community: https://womeninrevenue.org/)

The amazing Sydney Sloan (future WIB2BM guest!): https://www.linkedin.com/in/sydsloan/)

Dimitri Tamparopoulos: https://www.linkedin.com/in/dimitri-tamparopoulos/)

[Book Reco] How Women Rise: https://www.howwomenrise.com/)

Michelle's Podcast Recommendations:

The Revenue Engine: https://podcasts.apple.com/us/podcast/the-revenue-engine/id1554168319)

****UnapologeTECH: https://podcasts.apple.com/us/podcast/unapologetech/id1526386752)

Permission to Speak: https://podcasts.apple.com/us/podcast/permission-to-speak/id1491356006)