In episode 5, Kestrel Lemen, Senior Strategist at Seguno Software and "Queen of Email Marketing" in my eyes, goes deep into the status of email in 2023.
Kestrel covers all things e-mail marketing, including:
- Her forever-love of Bronto <3
- What metrics matter now in Email Marketing
- How/ when Open Rates are still worth looking at (maybe)
- B2B vs B2C Email Marketing: the real difference
- The importance of bulletproof (table-based) buttons
- Secrets to mastering your subject lines
- What to test, test, test
- The "Golden Rule" of Email marketing
**Key Links:**
Guest: Kestrel Lemen: https://www.linkedin.com/in/kestrellemen/ )
Host: Jane Serra: https://www.linkedin.com/in/janeserra/ )
Mentioned in this Episode:
Women of email: https://womenofemail.org/) (per Kestrel, the Facebook group is really awesome)
Email Geeks Slack: https://email.geeks.chat/)
**Tools Referenced: **
Litmus: https://www.litmus.com/)
Email on acid: https://www.emailonacid.com/)
Bonus Tip
Good place to find email examples: https://reallygoodemails.com/)
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Thanks for your support.
