When we think B2B Markeiting, we often focus on SaaS or services (eg agencies, consultancies). Sandra Rand, former VP of Corporate Marketing at Amazon aggregater Thrasio, sits down to discuss a different side of B2B Marketing.
Sandra and Jane chat about:
- making events work for demand generation in 2022
- shifting your career path from PR to Marketing leadership]
- the joy of building a marketing plan and team from scratch
- keeping a hunger for learning
- ^^ especially because as we all know, the only thing constant in marketing is change
- how Gen Z is changing the landscape for women in marketing
Notable Mantras from this conversation:
- Ask the questions. Be that person - we all need her.
- Done is better than perfect.
- Show up in a bigger way - Take up space.
- Lead by example [for your team].
- API: Assume Positive Intent.
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
Guest: https://www.linkedin.com/in/sandraproulxrand/
** At the time of recording, Sandra was VP Corporate Marketing at Thrasio. She is now VP Marketing at GETIDA.
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