The Art of Crafting Compelling Content with Geoff Whitehouse, Content Lead at Clearbank
The Fintech Marketers and Leaders Podcast
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In the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry.
Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table.Here's what they cover:
👉His journey into fintech👉The content ecosystem for a B2B company👉What good content looks like in fintech and financial services👉The right and wrong way to approach fintech research.👉Finding the right mix of content.👉How to manage the disparity between B2B and B2C👉Where to double down on fintech in the UK.👉The importance of smaller, laser focussed events👉How to design a content strategy👉The 30-60-90 approach to developing a strategy.👉How to avoid falling into the B2B fintech trap.👉Being hyper-targeted and focussing on brand equity
and much, much more...
Geoff’s expertise and passion for content creation make this episode of The Fintech Marketers and Leaders Podcast a must-listen for all aspiring content creators, marketers and leaders in the fintech looking to captivate, educate and attract customers.
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About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.