The Forever Transaction: How to Build Life-Long Relationships with Customers, with Robbie Kellman-Baxter
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“The more complicated your system is, the less your customers are going to trust you,” says Robbie Kellman-Baxter), author of the new book, The Forever Transaction). In today’s episode, Robbie and I chat about leveraging powerful growth strategies around elevating members through subscription-based models. With over 25 years of experience working with well-known and emerging brands, Robbie has become an expert on this approach to membership and customer relationships.