In this chat with my buddy and colleague, Shep Hyken, we discuss some of the concepts in his latest book, “I’ll Be Back: How to Get Customers to Come Back Again and Again).” Shep and I talk about measuring a customer’s willingness to come back to your business as an important success metric. I often stress to leaders that retention) is a critical metric when looking at customer success; it’s not only about the new customers you’re able to acquire, but who continues to come back to you.
