In my conversation with Curtis Kopf), the Chief Experience Officer at REI), we discuss thought processes and strategies that go into navigating successful CX transformations.
Curtis is a seasoned leader and CX practitioner who’s worked across a few different industries during his career. He has spent time at Amazon in the early 2000s, Microsoft, Alaska Airlines, and Premera Blue Cross. Curtis definitely knows a thing or two about how to develop a customer-first strategy).
