On this episode, we talk with Felicia Bochicchio), Chief Executive Officer at Unbounce), a company that helps customers generate leads, signups and sales through AI-powered tools like landing pages, copywriting and traffic optimization tools.
The needs of marketers have changed over the years. Ten to fifteen years ago, marketers wanted to spin up a landing page quickly and painlessly, get it launched and be done with it. Today’s marketers expect the page to be optimized and also want insights on how the page is performing. That’s where partners like Unbounce come in.
Moving forward, AI is going to play a big role in lead generation and retention. Those intelligent tools can learn from huge data sets to provide relevant optimization insights.
Felicia says the fact that businesses of all sizes, not just huge enterprise organizations, can leverage those tools, creates a democratization of data, leveling the playing field in many cases. Unbounce aims to lead the way in this endeavor.
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