On this episode, we talk to Guilherme Martins), CEO of Sandbox Experiences), a London-based group operating a network of learning businesses featuring 18 different brands.
Key Takeaways:
[3:47] Guilherme co-founded Leiturinha, a Brazilian book subscription company, to encourage reading in children.
[6:03] Subscription models were relatively new in Brazil in 2013-2014, and Leiturinha aimed to create regular reading habits.
[9:19] Leiturinha introduced subscription payments on a six-month or annual basis, leveraging installment payments and bank guarantees due to high credit card interest rates in Brazil.
[17:44] The use of digital advertising, such as Facebook and Google, for customer acquisition.
[25:56] Differences in consumer behavior and perceptions between the UK/European market and Brazil require tailored marketing strategies.
[33:26] The company maintains a core family audience but is open to exploring opportunities that align with its expertise and business model, with the potential of expanding into different age ranges and industries.
Resources Mentioned:
Guilherme Martins -)https://www.linkedin.com/in/ghcmartins/?originalSubdomain=br
Sandbox Experiences -)https://www.linkedin.com/company/sbx-group/
Sandbox Group -)https://sbxgroup.com/
Leiturinha -)https://leiturinha.com.br/
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