On this episode, we talk with Luis Quiroga), Senior Vice President, HVAC Strategy and Growth at HomeServe USA).
Luis is leading an interesting new approach to HVAC systems in the home, where the homeowner leases the equipment instead of buying their own system.
The lease includes the latest, most efficient HVAC system, plus add-ons like smart thermostats. The lease also includes all maintenance and repairs for the life of the contract.
The program is called the Home Serve Advantage program, and it is truly out-of-the-box thinking for American homeowners. However, Luis points out that in Canada, there are already nearly two million water heaters being leased, so the concept is proven to work for our neighbors to the north.
Luis talks about their marketing strategies to get people to think differently about the equipment in their homes. He also talks about the importance of energy efficiency when it comes to your HVAC system, to reduce your carbon footprint.
It’s an interesting concept that could change the HVAC business in America.
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