Samantha Coxe), Founder and CEO of Flaus), shares her unique journey from being a mergers and acquisitions attorney to spearheading innovation in oral care with the world's first electric flosser.
Key Takeaways:
(04:20) Samantha's transition from a legal career to entrepreneurship, identifying a significant market gap.
(07:25) Launching a crowdfunding campaign, marking a pivotal moment in Flaus' journey.
(09:42) Choosing a direct-to-consumer model, and its evolution over time.
(16:51) Emphasizing environmental responsibility in product packaging and recycling.
(29:01]) Dealing with a 20% defect rate in the first batch of product.
(30:28) Raising capital for product innovation and retail distribution.
(38:04) The decision to incorporate as a public benefit corporation.
(39:20) Striving for sustainability as a startup and the minimum viable product approach.
Resources Mentioned:
Samantha Coxe -)https://www.linkedin.com/in/samanthacoxe/
Flaus | LinkedIn -)https://www.linkedin.com/company/goflaus/
Flaus | Website -)https://goflaus.com/
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