Starting a subscription-based company is challenging enough, but starting one in the fickle world of fashion presents its own set of challenges to overcome.
On this episode of the Subscriptions: Scaled) podcast, host Nick Fredrick) is joined by Avi Zolty), Founder of EarFleek—a subscription fashion earring platform.
Avi tells Nick about the unconventional ways that EarFleek acquires customers, how it engages with them even when they aren’t receiving physical products, and how it uses customer feedback to keep costs down through more efficient product ordering and inventory control.
Some of the interactive marketing and engagement techniques Avi employs would be considered wrong by many marketing experts. But he and his team are 100% data-driven in their approach, and they are not afraid to try things that may be unconventional to see what works.
Avi also explains how he thinks about subscription services backward—by paying less attention to raw customer acquisition numbers and focusing more on the lifetime value of highly desirable customers who will stick around longer.
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