In today’s episode, Ben Fisher,) Co-Founder and Technical CEO of Rodeo), joins us to discuss tech solutions and effective consumer engagement in subscription-based businesses. This chat is a must-listen for anyone interested in e-commerce, as it delves into how Rodeo is revolutionizing its customer experience through tech-forward design and strategic decision-making.
We cover topics including fine-tuning subscription plans, leveraging data in your operations and reducing friction in the customer journey.
Key Takeaways:
[02:47] Ben Fisher’s journey from starting Rodeo to its current position in the market.
[07:45] The essential elements that drive growth in tech enterprises.
[14:52] The importance of aligning business goals with technological advancements.
[20:25] Strategies that Rodeo employed to tackle early challenges and how they evolved over time.
[26:00] The critical role of understanding and anticipating customer needs in the tech industry.
[36:28] Perspectives on the ever-evolving digital landscape and its influence on businesses.
Resources Mentioned:
Ben Fisher -)https://www.linkedin.com/in/skinnyandbald/
Rodeo -)https://www.linkedin.com/company/hey-rodeo/
“Don’t Make Me Think”) by Steve Krughttps://sensible.com/dont-make-me-think/
“Who”) by Geoff Smart and Randy Streethttps://whothebook.com/
Ready to get started with Rebar?
Head to rebartechnology.com) or email [email protected]) to schedule a call today.
#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
