In the latest episode of Subscriptions: Scaled, we meet with Danny Taing), Founder and CEO at Bokksu). Bokksu offers premium subscription boxes of snacks, treats, and candies originating from Japan.
The episode begins with Danny explaining the concept of Bokksu. He explains why he started the subscription box and shares his experience of first creating the brand alone. We learn that Danny went on to find a business partner, and he explains how this helped Bokksu grow as a brand.
Danny also discusses the logistics of setting up Bokksu and the challenges it brought. We also learn about the brand’s customer base, which consists of many people who are foodies or are simply interested in learning more about Japanese culture.
We learn what marketing techniques work best for Bokksu, too. Danny explains that one of the main channels they use to advertise is YouTube, and they hope to capitalize on using TikTok soon. We also learn all about the subscription model and how the team at Bokksu aims to retain customers.
This episode comes to a close with Danny sharing what he thinks the future of Bokksu will look like.
Discover how Danny Taing, Founder and CEO at Bokksu, started the Japanese food subscription box entirely on his own by tuning into the latest episode of Subscriptions: Scaled.
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