On this week’s episode of Subscriptions: Scaled, we speak with Andrei Rebrov), CTO & Co-founder at Scentbird).
Scentbird is a subscription service that sends customers a trial-sized vial of fragrance from top brands like Prada, Gucci, Nest, Tom Ford, and more for $15.95 per month.
The episode begins with Andrei talking about his background and explaining how he became a founder for Scentbird. We learn how Andrei’s role has changed over the years and what the evolution for Scentbird has been like.
We also learn a lot about Scentbird and how the subscription service works. Andrei answers how he communicates to customers about changing the way they consume perfumes. He claims that most people assume others only have one fragrance, when in fact, 50% of women have five perfumes at home.
Andrei also speaks about the delivery and operational aspects of Scentbird. This includes the technology of taking orders.
The episode concludes with Andrei discussing how COVID-19 affected the business. He explains that they didn’t have to change much of their roadmap and, in fact, saw a rise in purchases and usage. Even during COVID-19, people wanted to keep a sense of normalcy in their day by using perfume.
Do you want to learn how a perfume subscription service works? Then tune in to the latest episode of Subscriptions: Scaled, with Andrei Rebrov, CTO & Co-founder at Scentbird.
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