On this week’s episode of Subscriptions: Scaled we speak with Ilyse Kaplan), President & Chief Operating Officer at Feather).
Feather provides furniture rentals for a new generation of renters, people who are typically moving more because of changing jobs, roommates, and cities. The brand allows customers to rent furniture when they move properties, giving them more freedom and flexibility.
Ilyse begins the podcast episode by explaining the concept behind Feather and their target audience, which is 25 to 40-year-olds living in big cities. Then, we learn more about Ilyse and how she started working at Feather.
We soon discover how Feather works and the life cycle of the furniture items. While most of Feather’s client base are individual consumers, we learn that the company also provides services to corporate and commercial accounts.
During Covid-19, Feather saw a huge increase in office furniture rentals as many people had to adapt to a home office environment.
Ilyse also discusses the business model of Feather and what makes the brand so unique compared to other furniture rental companies.
The episode slowly wraps up with Ilyse sharing what she would do differently at the company a few years ago if she could.
Do you want to learn about the unique business model of Feather, a furniture rental company? Then tune in to the latest episode of Subscriptions: Scaled with Ilyse Kaplan), President & Chief Operating Officer at Feather).
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