On this episode of Subscriptions: Scaled, we delve into an insightful conversation with Lloyed Lobo), Co-Founder and Board Member of Boast) and Co-Founder of Traction. Lloyed sheds light on the immense power of community in business. He talks about how brands evolve and the crucial role of human connections and addresses the nuances of building a community-driven brand.
Key Takeaways:
[01:30] The importance of concentrating on tasks that spark joy while delegating the ones that don't.
[11:00] The significance of proactive outreach: How cold emailing can lead to significant opportunities.
[13:45] To master a skill you need to immerse yourself in environments that demand its constant use, such as sales-enhancing communication.
[29:01] How Traction identified three community types and built its tribe before having a product or customers.
[41:32] Transitioning from audience to community — achieved through curated startup events, leading to large conferences and a substantial online presence.
[52:18] Harley Davidson prioritized community, which became its key to success; True brand value lies in human connections.
Resources Mentioned:
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