In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology Solutions, is joined by Nik Hall, Co-Founder at Vitafive. Nik shares Vitafive’s unique journey of going from subscription-only to 5,000 retail stores and back to gaining direct subscribers.
Nik opens the episode talking about how he and his partner Garret got into the vitamin business. They started by offering personalized vitamin packs on their website. They were able to scale to seven figures after a few early tech hiccups Nik shares.
But because of churn and cash flow issues, they looked for other ways to grow, which led them to retail sales.
Nik talks about the differences between running a direct-to-consumer subscription business vs. selling through retail. He shares insights about working in a regulated market, communicating with retail customers, and how they make growth decisions.
He also shared the effects of COVID-19, including why he believes they lost $500,000 in sales in 2020 working with Amazon.
You can find this episode’s guest, Nik Hall), on LinkedIn. You can also find )Vitafive) here. Don’t forget to rate, download, and subscribe to the show, and share this episode with your network.
Resources:
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