On this episode we talk with Charles “Chuck” Frydenborg), Chief Executive Officer at MarketMuse), a company that uses data science to empower companies to create new, expert-level content that is optimized for search algorithms.
With the algorithms getting smarter every day, it is essential that your content be considered “expert” on the topic you’re writing about in order to rank well and drive traffic. This can be difficult to do, and Chuck explains how his company helps with that process.
Content is king these days and content marketing is becoming increasingly important in marketing efforts for large and small companies. Content is available 24/7 and it has become the means of introduction of prospective customers to the sales cycle in most industries.
He also dives into his subscription model, and why it’s important for the health and future of his company.
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