In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Austin Romansky, Managing Partner at Crema.co. Austin dives into how crema.co) markets their subscription to target consumers. He also gets behind the philosophy that allows crema.co) to build genuine trust and relationships with subscribers, and how this has all led to decreased churn, and more.
Austin kicks off the episode by sharing the story behind how crema.co) first started, as well as how they’ve transitioned since. He explains that while crema.co) was first positioned towards ‘coffee purists,’ they now cater towards a wider market of casual coffee drinkers looking to advance their coffee knowledge and tastes.
Austin continues by describing how crema.co) identified their target market, and he explains the method to their madness in deciding to move the company completely off social media. Austin shares that because the company targets a more engaged customer, their marketing efforts focus more on understanding and communicating with existing customers, incentivizing them to spread the word about crema.co), and ultimately leveraging this word of mouth.
The episode wraps with Austin providing insight into how crema.co) has managed to decrease churn and retain customers. He credits transparency, authenticity, and regular interaction as being the main drivers of this.
You can find this episode’s guest, Austin Romansky, on LinkedIn). You can also find Crema.co) here). Don’t forget to rate, download, and subscribe to the show and share this episode with your network.
See you in the next episode!
