On this episode, we talk with Chris Porter), President and Co-Founder of GOHUNT), an online subscription community for hunting enthusiasts.
Chris had never hunted when he co-founded the company with Lorenzo Sartini, who was actually an avid outdoorsman who brought the hunting experience to the team. They came up with the concept and wrote the business plan in 2013 and launched in 2014 as a free online hunting digital destination community.
On the first of January 2015, they launched the paywall section of the website. Chris compares the value they brought to hunters with what Zillow did for real estate. Hunting is highly regulated by state and region, and hunters are highly dependent on maps. GOHUNT allowed users to enter search criteria, like bow hunting for elk in Colorado, into their tool to get all the relevant information they needed before taking that hunting trip.
They use a yearly subscription model and have a very low churn rate. Chris attributes the low churn to the value they bring to hunters that can’t be found anywhere else.
The company has been totally bootstrapped, and they launched three additional memberships after eight years of only having their initial. They have also launched a mobile app presence, and they are seeing a lot of traction, especially with younger hunters who don’t use PCs.
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