On this episode of the Subscriptions: Scaled) podcast host Nick Fredrick) is joined by Kimberly Lewis), CEO and Co-Founder at CurlMix, and Tim Lewis) COO/CTO and Co-Founder at CurlMix. Kim and Tim share their entrepreneurial journey in the founding of their company, a clean beauty brand for curly hair.
After many starts and stops at the beginning, they were having trouble finding funding for their idea of a social network for women with natural hair, despite talking to numerous VCs and angels, and entering pitch competitions.
Meanwhile, Kim signed Tim up for a spot on the game show Who Wants to Be a Millionaire. He won $100,000 and that provided the funding they needed.
The social network evolved into a subscription service for natural hair products for natural hair, but they have retained the social aspect as part of their marketing and customer retention strategy. Blog posts, live shows on Facebook, and customer testimonials all work to keep customers engaged and happy, keeping cancellations low.
They share the lessons they have learned along the way to scale the business to what it is today, lessons that are valuable for any rising entrepreneur to learn from.
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